Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running
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Oracle was named a Leader in Gartner's 2026 Magic Quadrant for B2B Marketing Automation Platforms for the 14th straight year. Its roadmap adds AI agents to Oracle Eloqua without replacing existing campaigns, CRM integrations or governance models. Eloqua teams feel it first, one module at a time. This story was produced through MarketScale. See how Marketing Tech teams put it to work with AI Writing. Key facts, context, and what it means. Key takeaways Oracle's AI plan for Eloqua adds agents on top of production campaigns, CRM integrations and governance models, and customers can adopt capabilities modularly instead of rebuilding everything at once. Before an Eloqua demo, ask which AI Agent Studio links to Eloqua are live today. Oracle describes that connection as planned. Free workspace Turn your Marketing Tech expertise into content. Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card. Oracle says it has been named a Leader in the 2026 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fourteenth consecutive year. The streak is older than the category's name. From 2013 to 2020 this report was known as the Magic Quadrant for CRM Lead Management, and in 2013 Oracle was recognized under the name Oracle (Eloqua). Oracle plans to add deeper AI to Eloqua...
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