Prism Asset Acquires 8 Upscale Hotels in Strategic Expansion
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Prism asset acquires 8 upscale hotels in Strategic Expansion. Photo Credit: Prism CEO Ritesh Agarwal at the Skift India Forum in Delhi. Skift Oyo Assets, the asset arm of PropTech company Oyo, has acquired eight premium hotels for an estimated value of INR 8 billion ($88.5 million). The acquisition, funded through a mix of debt and equity, will be operated under Prism's brands, including Sunday Hotels, Belvilla, and Palette. The transaction is part of Prism's strategy to move closer to public listing. The details of the purchase price have not been disclosed, and Prism declined to comment on the acquisition. * Oyo Assets acquired eight premium hotels, with a combined value of approximately INR 8 billion ($88.5 million). * The acquired hotels will be operated under Prism's brands, including Sunday Hotels, Belvilla, and Palette. * The acquisition was funded through a combination of debt and equity. * Prism declined to comment on the transaction, and the purchase price has not been disclosed. * This acquisition is part of Prism's strategy to prepare for a potential public listing. * Strategic Expansion in Premium Hospitality: The acquisition of eight premium hotels by Oyo Assets signals a strategic expansion in the premium hospitality segment. This move could enhance Oyo's brand portfolio and increase its market share in the luxury travel segment. For travel startups and...
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