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OyoSustained decline

oyorooms.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.

What happened

Minimal AI traffic at 0.5% (~12,436 visits). Top: chatgpt.com (95%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,570,336
Month over month
-6.6%
3-month change
-12.7%
Global rank
18,309
Top country
IN (65%)
Trend
Consecutive decline

More from Oyo

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The full record

From the Signal API record

Numbers

Country rank
2,091
Category rank
7
Change, 3 months
-12.7%
Change, month over month
-6.6%
Digital health score
66

Details

Measured month
Jul 2026
Category
travel_and_tourism/accommodation_and_hotels
Mail visits
66,829
Traffic band
Established
Direct visits
724,835
Search visits
1,483,084
Small website
No
Snapshot date
Jul 1, 2026
Social visits
28,274
Website title
Top Solo Travel Hacks for 2024: Stay with OYO   - OYO
Brand strength
Moderate
Referral visits
125,946
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~12,436 visits). Top: chatgpt.com (95%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
3
Brand keyword ratio
3/5
Website description
For a delightful stay book HOTEL LE WESTERN at ₹1091/night..
Country rank country
IN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b5473428-6ce8-4feb-91fd-b77fd3695341 returns this record as JSON. POST /v1/companies/enrich returns every signal for oyorooms.com.

{
  "signal_id": "b5473428-6ce8-4feb-91fd-b77fd3695341",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T10:36:42.286+00:00",
  "company": {
    "name": "Oyo",
    "domain": "oyorooms.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "oyorooms.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.",
    "traffic": {
      "2026-05-01": 2943604,
      "2026-06-01": 2751448,
      "2026-07-01": 2570336
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 18.4,
    "ai_traffic": {
      "total_visits": 12436,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 95.248
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.369,
      "pages_per_visit": 5.028,
      "avg_visit_duration_seconds": 192
    },
    "global_rank": 18309,
    "mail_visits": 66829,
    "country_rank": 2091,
    "top_keywords": [
      {
        "cpc": 0.22,
        "name": "oyo",
        "volume": 94780,
        "estimated_value": 354420
      },
      {
        "cpc": 0.15,
        "name": "oyp",
        "volume": 3420,
        "estimated_value": 24070
      },
      {
        "cpc": 0.23,
        "name": "oyo rooms",
        "volume": 5440,
        "estimated_value": 12600
      },
      {
        "cpc": 0.44,
        "name": "oyo hotel",
        "volume": 3710,
        "estimated_value": 6870
      },
      {
        "cpc": 0.96,
        "name": "hotel near me",
        "volume": 60400,
        "estimated_value": 2590
      }
    ],
    "traffic_band": "established",
    "category_rank": 7,
    "direct_visits": 724835,
    "search_visits": 1483084,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 28274,
    "top_countries": {
      "GB": 0.046,
      "ID": 0.044,
      "IN": 0.646,
      "MY": 0.015,
      "US": 0.116
    },
    "website_title": "Top Solo Travel Hacks for 2024: Stay with OYO   - OYO",
    "brand_strength": "moderate",
    "change_3mo_pct": -12.7,
    "change_mom_pct": -6.6,
    "referral_visits": 125946,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.282,
      "search": 0.577,
      "social": 0.011,
      "referral": 0.049
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~12,436 visits). Top: chatgpt.com (95%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "For a delightful stay book HOTEL LE WESTERN at ₹1091/night..",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 66,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 66: Engagement 79/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~28,274 visits).",
    "engagement_quality_score": 79,
    "geo_concentration_detail": "Highly concentrated traffic: IN (65%), US (12%), GB (5%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~125,946 visits).",
    "search_dependency_detail": "High search dependency at 58% of total traffic.",
    "engagement_quality_detail": "High engagement (79/100) with 37% bounce rate, 5 pages per visit, and 192-second average duration."
  }
}

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