Panasonic recommits to US market, unveils 2026 TV lineup
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Panasonic remains committed to the US market and is now launching an expanded range of 2026 TV models including its first lifestyle TV. Some had feared that Panasonic would once again pull out of the North American TV market after the announcement in February that China's Skyworth will take over production, sales and marketing of Panasonic TVs. In a joint press release, Panasonic and Skyworth put those concerns to rest. - "The 2026 lineup significantly expands the ways U.S. consumers can experience Panasonic TV – from our flagship OLED picture and sound to bright-room Mini-LED performance, lifestyle design and straightforward smart entertainment. Each series is focused on meaningful picture quality, intuitive use and the features viewers value most," said Jake (Yukio) Hirose, Vice President, Skyworth USA. The lifestyle W87C model. Photo: Panasonic/Skyworth 2026 TV lineup Like in Europe, the flagship Z95B OLED will carry over in the US. New models include the W87C lifestyle TV, W85C Mini-LED LCD as well as the more affordable W80C, W75C and S65C series. Some of these models had already been announced for Europe, confirming that Panasonic/Skyworth will at least partially retain a pan-European/North American TV lineup, which is good news. Panasonic will offer models with Fire TV, Google TV and Roku TV. - "Building on the successful introduction of the products in 2025 with two...
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