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Panera BreadExecutive departure

Panera Bread hires CMO from Cava as transformation work continues

What happened

Panera Bread's CMO, Mark Shambura, will depart the company in August.

Source

marketingdive.comAug 13, 2026By Chris Kelly

Panera Bread hires CMO from Cava as transformation work continues

Article excerpt

Highlighted: the sentence this signal was extracted from

Andrew Rebhun will lead all aspects of marketing at the fast-casual chain. He previously was the chief marketer at Cava and El Pollo Loco. Panera Bread announced that Andrew Rebhun will join the company as chief marketing officer on Aug. 17, per a press release. The executive's remit will span brand and creative, digital and loyalty, media innovation and media, and he will report to CEO Paul Carbone. "[Rebhun's] extensive expertise in the restaurant industry and focus on brand building, customer engagement, loyalty and growth strategy will be invaluable as we continue to transform our business," Carbone said in a statement. Rebhun was most recently chief marketing and experience officer at Mediterranean chain Cava, where he oversaw brand, marketing, digital, loyalty, communications, catering and guest experience. Previously, he was CMO at El Pollo Loco and held several marketing roles at McDonald's. The executive leaves Cava after a tenure of more than three years. The chain has outperformed its competitors despite a relatively frugal marketing budget and is now on the hunt for a CMO squarely focused on brand and creative. Previous Panera CMO Mark Shambura will depart the company this month, but the company highlighted his role in helping to evolve the brand and innovate around menu. He also helped launch a Panera RISE transformation strategy as the company seeks to grow...

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Extracted by Autobound

From the Signal API record
Event
Executive departure

What this signalsA leader's exit often changes who makes buying decisions.

Person
Mark ShamburaCMO

More executive departure signals at other companies

The full record

From the Signal API record

People

  • Mark ShamburaCMO · Named in the story

Topics and mentions

Job title tags

  • directors
  • marketing

Extraction

Confidence
90%
Detected
Aug 13, 2026
signal_type
news
signal_subtype
leaves

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/64c881a8-a121-fed3-b73a-5920a183efd7 returns this record as JSON. POST /v1/companies/enrich returns every signal for panerabread.com.

{
  "signal_id": "64c881a8-a121-fed3-b73a-5920a183efd7",
  "signal_type": "news",
  "signal_subtype": "leaves",
  "detected_at": "2026-08-13T14:15:00+00:00",
  "company": {
    "name": "Panera Bread",
    "domain": "panerabread.com"
  },
  "data": {
    "url": "https://www.marketingdive.com/news/panera-bread-hires-cmo-from-cava-as-transformation-work-continues/827790/",
    "title": "Panera Bread hires CMO from Cava as transformation work continues",
    "author": "Chris Kelly",
    "contact": "Mark Shambura",
    "excerpt": "Andrew Rebhun will lead all aspects of marketing at the fast-casual chain. He previously was the chief marketer at Cava and El Pollo Loco. Panera Bread announced that Andrew Rebhun will join the company as chief marketing officer on Aug. 17, per a press release . The executive’s remit will span brand and creative, digital and loyalty, media innovation and media, and he will report to CEO Paul Carbone. “[Rebhun’s] extensive expertise in the restaurant industry and focus on brand building, customer engagement, loyalty and growth strategy will be invaluable as we continue to transform our business,” Carbone said in a statement. Rebhun was most recently chief marketing and experience officer at Mediterranean chain Cava, where he oversaw brand, marketing, digital, loyalty, communications, catering and guest experience. Previously, he was CMO at El Pollo Loco and held several marketing roles at McDonald’s. The executive leaves Cava after a tenure of more than three years. The chain has outperformed its competitors despite a relatively frugal marketing budget and is now on the hunt for a CMO squarely focused on brand and creative. Previous Panera CMO Mark Shambura will depart the company this month, but the company highlighted his role in helping to evolve the brand and innovate around menu. He also helped launch a Panera RISE transformation strategy as the company seeks to grow its...",
    "summary": "Panera Bread's CMO, Mark Shambura, will depart the company in August.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/yl8oikZ3Qf-vZTSRSx6v24eN_Rds28AqiPlJCeBb_do/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjI3MDI0NzAxLmpwZw==.webp",
    "job_title": "CMO",
    "confidence": 0.9,
    "published_at": "2026-08-13T14:15:00Z",
    "job_title_tags": [
      "directors",
      "marketing"
    ],
    "article_sentence": "Previous Panera CMO Mark Shambura will depart the company this month, but the company highlighted his role in helping to evolve the brand and innovate around menu."
  }
}

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