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Panera BreadLaunch

PANERA UNVEILS ALL NEW POINTS-BASED MYPANERA REWARDS PROGRAM, DELIVERING A REFRESHINGLY LOYAL EXPERIENCE WITH MORE REWARDS, CHOICE AND VALUE

What happened

Panera Bread has launched a new points-based version of its MyPanera rewards program, offering members 10 points for every dollar spent.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Alongside its new "Refreshingly Loyal" campaign starring Keke Palmer, Panera is celebrating the MyPanera refresh by rewarding new and existing members with 500 bonus points with purchase - enough to score a FREE Energy Refresher BOSTON, Aug. 19, 2026 /PRNewswire/ -- Today, Panera Bread unveiled the evolution of its MyPanera ® rewards program, a refreshingly loyal experience designed to give members more rewards, more choice and more value. Launching nationwide today, MyPanera now offers a points-based rewards system that makes earning and redeeming rewards for free Panera ® items faster and easier than ever. As Panera continues to execute against its RISE transformation strategy, the new MyPanera program is designed to elevate the loyalty experience for more than 70 million MyPanera members with more ways to earn, choose and enjoy the Panera favorites they love. Refreshingly Loyal with Keke Palmer To mark the launch of the new MyPanera program, Panera is partnering with Keke Palmer for Refreshingly Loyal, a campaign that sees Palmer doing what she does best: taking the internet's favorite talking points and turning them into the punchline. With her trademark humor, she playfully reframes the conversation around "loyalty," showing just how refreshing, and rewarding, it feels (and tastes) when you find something that actually gives back - before revealing that the loyal...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
MyPanera
Takes effect
Aug 19, 2026
Location
United States

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The full record

From the Signal API record

Topics and mentions

Product tags

  • online technology

Extraction

Confidence
95%
Detected
Aug 19, 2026
signal_type
news
signal_subtype
launches

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5f32dfa5-0a79-393c-93ba-b15ee250df3d returns this record as JSON. POST /v1/companies/enrich returns every signal for panerabread.com.

{
  "signal_id": "5f32dfa5-0a79-393c-93ba-b15ee250df3d",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-19T10:00:00+00:00",
  "company": {
    "name": "Panera Bread",
    "domain": "panerabread.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/panera-unveils-all-new-points-based-mypanera-rewards-program-delivering-a-refreshingly-loyal-experience-with-more-rewards-choice-and-value-302854657.html",
    "title": "PANERA UNVEILS ALL NEW POINTS-BASED MYPANERA REWARDS PROGRAM, DELIVERING A REFRESHINGLY LOYAL EXPERIENCE WITH MORE REWARDS, CHOICE AND VALUE",
    "excerpt": "Alongside its new \"Refreshingly Loyal\" campaign starring Keke Palmer, Panera is celebrating the MyPanera refresh by rewarding new and existing members with 500 bonus points with purchase - enough to score a FREE Energy Refresher BOSTON , Aug. 19, 2026 /PRNewswire/ -- Today, Panera Bread unveiled the evolution of its MyPanera ® rewards program, a refreshingly loyal experience designed to give members more rewards, more choice and more value. Launching nationwide today, MyPanera now offers a points-based rewards system that makes earning and redeeming rewards for free Panera ® items faster and easier than ever. As Panera continues to execute against its RISE transformation strategy, the new MyPanera program is designed to elevate the loyalty experience for more than 70 million MyPanera members with more ways to earn, choose and enjoy the Panera favorites they love. Refreshingly Loyal with Keke Palmer To mark the launch of the new MyPanera program, Panera is partnering with Keke Palmer for Refreshingly Loyal, a campaign that sees Palmer doing what she does best: taking the internet's favorite talking points and turning them into the punchline. With her trademark humor, she playfully reframes the conversation around \"loyalty,\" showing just how refreshing, and rewarding, it feels (and tastes) when you find something that actually gives back - before revealing that the loyal...",
    "product": "MyPanera",
    "summary": "Panera Bread has launched a new points-based version of its MyPanera rewards program, offering members 10 points for every dollar spent.",
    "location": "United States",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1971929/Panera-Bread-Campaign-Starring-Keke-Palmer.jpg?id=OA2895331&p=facebook",
    "confidence": 0.95,
    "product_data": {
      "name": "MyPanera",
      "full_text": "MyPanera ® rewards program",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology"
    ],
    "published_at": "2026-08-19T10:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-19",
    "article_sentence": "Today, Panera Bread unveiled the evolution of its MyPanera ® rewards program, a refreshingly loyal experience designed to give members more rewards, more choice and more value."
  }
}

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