PANERA UNVEILS ALL NEW POINTS-BASED MYPANERA REWARDS PROGRAM, DELIVERING A REFRESHINGLY LOYAL EXPERIENCE WITH MORE REWARDS, CHOICE AND VALUE
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Alongside its new "Refreshingly Loyal" campaign starring Keke Palmer, Panera is celebrating the MyPanera refresh by rewarding new and existing members with 500 bonus points with purchase - enough to score a FREE Energy Refresher BOSTON, Aug. 19, 2026 /PRNewswire/ -- Today, Panera Bread unveiled the evolution of its MyPanera ® rewards program, a refreshingly loyal experience designed to give members more rewards, more choice and more value. Launching nationwide today, MyPanera now offers a points-based rewards system that makes earning and redeeming rewards for free Panera ® items faster and easier than ever. As Panera continues to execute against its RISE transformation strategy, the new MyPanera program is designed to elevate the loyalty experience for more than 70 million MyPanera members with more ways to earn, choose and enjoy the Panera favorites they love. Refreshingly Loyal with Keke Palmer To mark the launch of the new MyPanera program, Panera is partnering with Keke Palmer for Refreshingly Loyal, a campaign that sees Palmer doing what she does best: taking the internet's favorite talking points and turning them into the punchline. With her trademark humor, she playfully reframes the conversation around "loyalty," showing just how refreshing, and rewarding, it feels (and tastes) when you find something that actually gives back - before revealing that the loyal...
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