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Party CitySustained growth

partycity.com shows sustained growth with 3 consecutive months of increases, up 19% overall to 724K.

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
723,976
Month over month
+11.3%
3-month change
+18.5%
Global rank
65,163
Top country
US (79%)
Trend
Consecutive growth

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The full record

From the Signal API record

Numbers

Change, 3 months
+18.5%
Change, month over month
+11.3%
Digital health score
63

Details

Measured month
Jan 2026
Category
e-commerce_and_shopping/e-commerce_and_shopping
Mail visits
1,985
Traffic band
Developing
Direct visits
823,807
Search visits
1,040,181
Snapshot date
Jan 1, 2026
Social visits
29,776
Brand strength
Strong
Referral visits
81,388
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 42% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 63: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~29,776 visits).
Engagement quality score
52
Geo concentration detail
Highly concentrated traffic: US (79%), PR (2%), MX (2%).

Extraction

Detected
Feb 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b334c3bd-d470-4f05-9b6c-3d2d41c92d58 returns this record as JSON. POST /v1/companies/enrich returns every signal for partycity.com.

{
  "signal_id": "b334c3bd-d470-4f05-9b6c-3d2d41c92d58",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-02-12T15:51:56.876+00:00",
  "company": {
    "name": "Party City",
    "domain": "partycity.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "partycity.com shows sustained growth with 3 consecutive months of increases, up 19% overall to 724K.",
    "traffic": {
      "2025-11-01": 610813,
      "2025-12-01": 650289,
      "2026-01-01": 723976
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 27.2,
    "engagement": {
      "bounce_rate": 0.41,
      "pages_per_visit": 3.514,
      "avg_visit_duration_seconds": 86
    },
    "global_rank": 65163,
    "mail_visits": 1985,
    "traffic_band": "developing",
    "direct_visits": 823807,
    "search_visits": 1040181,
    "snapshot_date": "2026-01-01",
    "social_visits": 29776,
    "top_countries": {
      "BR": 0.013,
      "CA": 0.015,
      "MX": 0.018,
      "PR": 0.022,
      "US": 0.786
    },
    "brand_strength": "strong",
    "change_3mo_pct": 18.5,
    "change_mom_pct": 11.3,
    "referral_visits": 81388,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.005,
      "direct": 0.415,
      "search": 0.524,
      "social": 0.015,
      "referral": 0.041
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 63: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~29,776 visits).",
    "engagement_quality_score": 52,
    "geo_concentration_detail": "Highly concentrated traffic: US (79%), PR (2%), MX (2%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~81,388 visits).",
    "search_dependency_detail": "High search dependency at 52% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (52/100) with 41% bounce rate, 3.5 pages per visit, and 86-second average duration."
  }
}

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