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Party CityTraffic decline

partycity.com traffic declined 14% to 623K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
622,561
Month over month
-14%
3-month change
-4.3%
Global rank
69,878
Top country
US (82%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
-4.3%
Change, month over month
-14%
Digital health score
62

Details

Measured month
Feb 2026
Category
e-commerce_and_shopping/e-commerce_and_shopping
Mail visits
1,997
Traffic band
Developing
Direct visits
810,711
Search visits
1,072,296
Snapshot date
Feb 1, 2026
Social visits
25,959
Brand strength
Strong
Referral visits
77,876
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 41% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 62: Engagement 50/100 (25%), Volume 100/100 (20%), Brand 81/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~25,959 visits).
Engagement quality score
50
Geo concentration detail
Highly concentrated traffic: US (82%), PR (2%), MX (2%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/5c095fbf-1d6e-4c0a-b2af-b9d2c0933d54 returns this record as JSON. POST /v1/companies/enrich returns every signal for partycity.com.

{
  "signal_id": "5c095fbf-1d6e-4c0a-b2af-b9d2c0933d54",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T06:01:04.779+00:00",
  "company": {
    "name": "Party City",
    "domain": "partycity.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "partycity.com traffic declined 14% to 623K monthly visits.",
    "traffic": {
      "2025-12-01": 650289,
      "2026-01-01": 723976,
      "2026-02-01": 622561
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 33.6,
    "engagement": {
      "bounce_rate": 0.397,
      "pages_per_visit": 3.187,
      "avg_visit_duration_seconds": 83
    },
    "global_rank": 69878,
    "mail_visits": 1997,
    "traffic_band": "developing",
    "direct_visits": 810711,
    "search_visits": 1072296,
    "snapshot_date": "2026-02-01",
    "social_visits": 25959,
    "top_countries": {
      "GB": 0.011,
      "MX": 0.015,
      "NG": 0.012,
      "PR": 0.018,
      "US": 0.824
    },
    "brand_strength": "strong",
    "change_3mo_pct": -4.3,
    "change_mom_pct": -14,
    "referral_visits": 77876,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.005,
      "direct": 0.406,
      "search": 0.537,
      "social": 0.013,
      "referral": 0.039
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 41% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 62: Engagement 50/100 (25%), Volume 100/100 (20%), Brand 81/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~25,959 visits).",
    "engagement_quality_score": 50,
    "geo_concentration_detail": "Highly concentrated traffic: US (82%), PR (2%), MX (2%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~77,876 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (50/100) with 40% bounce rate, 3.2 pages per visit, and 83-second average duration."
  }
}

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