patagonia.com received 7M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 7,479,613
- Month over month
- +2.1%
- 3-month change
- -16%
- Global rank
- 5,809
- Top country
- US (61%)
- Trend
- Fluctuating
More from Patagonia
- Web trafficpatagonia.com shows sustained growth with 3 consecutive months of increases, up 42% overall to 10M.Web traffic
- LinkedInRevelry Experience (Patagonia) highlights wildfire damage in Fontainebleau forest and asks for support.LinkedIn
- LinkedInPatagonia and other organizations condemn presidential proclamations reducing national monuments.LinkedIn
- PodcastsSupercool discusses Patagonia: customer experience focusPodcasts
- YouTubePatagonia sues Pattie GoniaYouTube
- YouTubePatagonia WildlifeYouTube
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The full record
From the Signal API recordNumbers
- Country rank
- 1,770
- Category rank
- 20
- Change, 3 months
- -16%
- Change, month over month
- +2.1%
- Digital health score
- 73
Details
- Measured month
- Jul 2026
- Category
- e-commerce_and_shopping/e-commerce_and_shopping
- Mail visits
- 261,786
- Traffic band
- Established
- Direct visits
- 2,191,527
- Search visits
- 3,911,838
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 388,940
- Website title
- Hang Tight! Routing to checkout...
- Brand strength
- Moderate
- Referral visits
- 239,348
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 5/5
- Website description
- patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 73: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/7ad7d355-ab6a-426e-b612-41ba9fed0c71 returns this record as JSON. POST /v1/companies/enrich returns every signal for patagonia.com.
{
"signal_id": "7ad7d355-ab6a-426e-b612-41ba9fed0c71",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T10:42:06.06+00:00",
"company": {
"name": "Patagonia",
"domain": "patagonia.com"
},
"data": {
"trend": "fluctuating",
"summary": "patagonia.com received 7M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 8904617,
"2026-06-01": 7328027,
"2026-07-01": 7479613
},
"category": "e-commerce_and_shopping/e-commerce_and_shopping",
"relevance": 5.8,
"ai_traffic": {
"total_visits": 54450,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 95.145
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 2.222
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 2.098
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.326,
"pages_per_visit": 6.006,
"avg_visit_duration_seconds": 157
},
"global_rank": 5809,
"mail_visits": 261786,
"country_rank": 1770,
"top_keywords": [
{
"cpc": 0.45,
"name": "patagonia",
"volume": 820950,
"estimated_value": 540020
},
{
"cpc": 0.53,
"name": "patagonia baggies",
"volume": 23420,
"estimated_value": 17740
},
{
"cpc": 0.37,
"name": "patagonia worn wear",
"volume": 13290,
"estimated_value": 14120
},
{
"cpc": 0.57,
"name": "patagonia backpacks",
"volume": 19060,
"estimated_value": 11220
},
{
"cpc": 0.53,
"name": "patagonia backpack",
"volume": 19670,
"estimated_value": 10840
}
],
"traffic_band": "established",
"category_rank": 20,
"direct_visits": 2191527,
"search_visits": 3911838,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 388940,
"top_countries": {
"CL": 0.033,
"DE": 0.038,
"FR": 0.032,
"GB": 0.059,
"US": 0.609
},
"website_title": "Hang Tight! Routing to checkout...",
"brand_strength": "moderate",
"change_3mo_pct": -16,
"change_mom_pct": 2.1,
"referral_visits": 239348,
"traffic_sources": {
"mail": 0.035,
"paid": 0,
"direct": 0.293,
"search": 0.523,
"social": 0.052,
"referral": 0.032
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 73,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 73: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~388,940 visits).",
"engagement_quality_score": 77,
"geo_concentration_detail": "Highly concentrated traffic: US (61%), GB (6%), DE (4%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~239,348 visits).",
"search_dependency_detail": "High search dependency at 52% of total traffic.",
"engagement_quality_detail": "High engagement (77/100) with 33% bounce rate, 6 pages per visit, and 157-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/7ad7d355-ab6a-426e-b612-41ba9fed0c71 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"patagonia.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.