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PatagoniaTraffic snapshot

patagonia.com received 7M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
7,479,613
Month over month
+2.1%
3-month change
-16%
Global rank
5,809
Top country
US (61%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,770
Category rank
20
Change, 3 months
-16%
Change, month over month
+2.1%
Digital health score
73

Details

Measured month
Jul 2026
Category
e-commerce_and_shopping/e-commerce_and_shopping
Mail visits
261,786
Traffic band
Established
Direct visits
2,191,527
Search visits
3,911,838
Small website
No
Snapshot date
Jul 1, 2026
Social visits
388,940
Website title
Hang Tight! Routing to checkout...
Brand strength
Moderate
Referral visits
239,348
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
5/5
Website description
patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 73: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7ad7d355-ab6a-426e-b612-41ba9fed0c71 returns this record as JSON. POST /v1/companies/enrich returns every signal for patagonia.com.

{
  "signal_id": "7ad7d355-ab6a-426e-b612-41ba9fed0c71",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T10:42:06.06+00:00",
  "company": {
    "name": "Patagonia",
    "domain": "patagonia.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "patagonia.com received 7M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 8904617,
      "2026-06-01": 7328027,
      "2026-07-01": 7479613
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 5.8,
    "ai_traffic": {
      "total_visits": 54450,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 95.145
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.222
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.098
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.326,
      "pages_per_visit": 6.006,
      "avg_visit_duration_seconds": 157
    },
    "global_rank": 5809,
    "mail_visits": 261786,
    "country_rank": 1770,
    "top_keywords": [
      {
        "cpc": 0.45,
        "name": "patagonia",
        "volume": 820950,
        "estimated_value": 540020
      },
      {
        "cpc": 0.53,
        "name": "patagonia baggies",
        "volume": 23420,
        "estimated_value": 17740
      },
      {
        "cpc": 0.37,
        "name": "patagonia worn wear",
        "volume": 13290,
        "estimated_value": 14120
      },
      {
        "cpc": 0.57,
        "name": "patagonia backpacks",
        "volume": 19060,
        "estimated_value": 11220
      },
      {
        "cpc": 0.53,
        "name": "patagonia backpack",
        "volume": 19670,
        "estimated_value": 10840
      }
    ],
    "traffic_band": "established",
    "category_rank": 20,
    "direct_visits": 2191527,
    "search_visits": 3911838,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 388940,
    "top_countries": {
      "CL": 0.033,
      "DE": 0.038,
      "FR": 0.032,
      "GB": 0.059,
      "US": 0.609
    },
    "website_title": "Hang Tight! Routing to checkout...",
    "brand_strength": "moderate",
    "change_3mo_pct": -16,
    "change_mom_pct": 2.1,
    "referral_visits": 239348,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.293,
      "search": 0.523,
      "social": 0.052,
      "referral": 0.032
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~54,450 visits). Top: chatgpt.com (95%), gemini.google.com (2%), perplexity.ai (2%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 73: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 59/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~388,940 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (61%), GB (6%), DE (4%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~239,348 visits).",
    "search_dependency_detail": "High search dependency at 52% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 33% bounce rate, 6 pages per visit, and 157-second average duration."
  }
}

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