Peloton acquires Pilates startup Skōp in growing wellness push.

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  "signal_type": "news",
  "signal_subtype": "acquires",
  "detected_at": "2026-06-05T00:00:00+00:00",
  "company": {
    "name": "Peloton",
    "domain": "onepeloton.com"
  },
  "data": {
    "url": "https://www.businessoffashion.com/news/beauty/peloton-pilates-push-skop",
    "title": "Peloton acquires Pilates startup Skōp in growing wellness push.",
    "ticker": "NASDAQ:PTON",
    "excerpt": "Peloton acquires Pilates startup Skōp in growing wellness push.\n\nThe US exercise equipment company acquired Pilates-focused startup Skōp as it looks to expand its offerings and attract new users amid a broader turnaround effort.\n\n05 June 2026\n\nPeloton Interactive Inc. acquired Skōp, a Pilates-focused startup that brings new expertise and technology to the fitness platform as it looks to expand its offerings and attract new users amid a broader turnaround effort.\n\n\"Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,\" Peloton Chief Executive Officer Peter Stern said in a press release announcing the acquisition Thursday. \"Skōp adds differentiated technology and specialised knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.\"\n\nThe New York-based maker of treadmills and exercise bikes said the deal will serve as \"a central plank\" in the expansion of its strength-training category and said it's committed to \"developing the world's best wellness experiences.\"\n\nEngagement with Peloton's existing Pilates offering increased 48 percent year-over-year in the third quarter, the company said, citing additional data from the 2025 Sports and Fitness Industry Association Report that showed Pilates as the fastest-growing form of fitness in the US.\n\nPeloton has been exploring a range of new product...",
    "summary": "Peloton acquired Skopmove on Jun 5th '26.",
    "location": "United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://img.businessoffashion.com/resizer/v2/FJIS52JDIZADHOXKZY2EAMAT2M.jpg?smart=true&auth=135a76918d6011f739276ee63cff35519a232e7a6a536391022c94abdc5255ca&width=1200&height=630",
    "confidence": 0.0288,
    "published_at": "2026-06-05T00:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-06-05",
    "article_sentence": "Peloton acquires Pilates startup Skōp in growing wellness push.",
    "related_company_name": "Skopmove",
    "related_company_domain": "skopmove.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"onepeloton.com","limit":20}'