CMO Bernard Cheng exits PepsiCo for Netflix.

{
  "signal_id": "beae238e-c531-4b0a-9c57-ec8902a0d580",
  "signal_type": "news",
  "signal_subtype": "leaves",
  "detected_at": "2026-05-14T00:00:00+00:00",
  "company": {
    "name": "PepsiCo",
    "domain": "pepsico.com"
  },
  "data": {
    "url": "https://www.campaignasia.com/article/bernard-cheng-exits-pepsico-for-netflix-taking-on-senior-director-of-marketing-for-sea-and-greater-china/478jsx63j97e674wv36raej9cs",
    "title": "CMO Bernard Cheng exits PepsiCo for Netflix.",
    "ticker": "NASDAQ:PEP",
    "contact": "Bernard Cheng",
    "excerpt": "CMO Bernard Cheng exits PepsiCo for Netflix.\n\nExclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.\n\nBernard Cheng is moving on to a new challenge after more than 20 years leading some of the region's biggest global brands, joining Netflix as senior director of marketing for Southeast Asia and Greater China, based from Singapore.\n\n\"After 24 years in the FMCG and F&B retail industry, this is a great opportunity to embrace new challenges and a new learning environment in entertainment - an industry I'm deeply passionate about,\" Cheng tells Campaign Asia. \"Netflix is at the forefront of creating culture, not just participating in it. To lead this journey for SEA and Greater China is both humbling and exciting.\"\n\nIn his new remit, Cheng will drive Netflix's marketing strategy across the region while spearheading emerging initiatives such as Netflix Live and Gaming. Learning from audience pain points and past successes and failures to shape future growth, Cheng hopes to build new insights into local content preferences.\n\nNamed to Campaign Asia's Power List in 2025, Cheng joins from PepsiCo, where he was appointed CMO of Asia Beverages in 2024, overseeing such well-known brands as Mountain Dew, Mirinda, 7Up, Aquafina, Lipton, and Pepsi. During the first year of his tenure...",
    "summary": "Bernard Cheng leaves PepsiCo, Inc. as CMO.",
    "planning": false,
    "image_url": "https://www.campaignasia.com/media/_Users/facebook-app-symbol-1.png",
    "job_title": "CMO",
    "confidence": 0.6642,
    "product_tags": [
      "marketing"
    ],
    "published_at": "2026-05-14T00:00:00Z",
    "job_title_tags": [
      "marketing"
    ],
    "article_sentence": "CMO Bernard Cheng exits PepsiCo for Netflix."
  }
}

curl https://signals.autobound.ai/v1/signals/beae238e-c531-4b0a-9c57-ec8902a0d580 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pepsico.com","limit":20}'