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PfizerTraffic surge

pfizer.com traffic surged 23% to 2M monthly visits.

Source: Autobound Signal API · 97 signals tracked for Pfizer · updated

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AskWhat changed at Pfizer this week? Use Autobound signals for pfizer.com.

What happened

Minimal AI traffic at 0.8% (~16,062 visits). Top: chatgpt.com (84%), gemini.google.com (1%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,992,158
Month over month
+23.3%
3-month change
+19.1%
Global rank
31,634
Top country
US (54%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
10,040
Category rank
3
Change, 3 months
+19.1%
Change, month over month
+23.3%
Digital health score
59

Details

Measured month
Sep 2026
Category
health/biotechnology_and_pharmaceuticals
Mail visits
47,812
Traffic band
Established
Direct visits
627,530
Search visits
753,036
Small website
No
Snapshot date
Sep 1, 2026
Social visits
45,820
Website title
Our Products: Holding the Promise of a Breakthrough | Pfizer
Brand strength
Moderate
Referral visits
201,208
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~16,062 visits). Top: chatgpt.com (84%), gemini.google.com (1%), claude.ai (1%).
Geo concentration
Highly concentrated
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Pfizer’s approach to ESG
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 59: Engagement 34/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/ff40fab6-4c94-4bc1-a4aa-a26b70b11f08 returns this record as JSON. POST /v1/companies/enrich returns every signal for pfizer.com.

{
  "signal_id": "ff40fab6-4c94-4bc1-a4aa-a26b70b11f08",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-10-12T07:56:29.878+00:00",
  "company": {
    "name": "Pfizer",
    "domain": "pfizer.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "pfizer.com traffic surged 23% to 2M monthly visits.",
    "traffic": {
      "2026-07-01": 1672934,
      "2026-08-01": 1615969,
      "2026-09-01": 1992158
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 65.2,
    "ai_traffic": {
      "total_visits": 16062,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 84.468
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.173
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.023
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.556,
      "pages_per_visit": 2.21,
      "avg_visit_duration_seconds": 93
    },
    "global_rank": 31634,
    "mail_visits": 47812,
    "country_rank": 10040,
    "top_keywords": [
      {
        "cpc": 2.68,
        "name": "pfizer",
        "volume": 97210,
        "estimated_value": 30160
      },
      {
        "cpc": 1.86,
        "name": "pfizer careers",
        "volume": 14930,
        "estimated_value": 15790
      },
      {
        "cpc": 3.06,
        "name": "pfizer internships",
        "volume": 5350,
        "estimated_value": 4350
      },
      {
        "cpc": 1.56,
        "name": "pfizer jobs",
        "volume": 4570,
        "estimated_value": 3860
      },
      {
        "cpc": 1.44,
        "name": "cytotec",
        "volume": 23210,
        "estimated_value": 2540
      }
    ],
    "traffic_band": "established",
    "category_rank": 3,
    "direct_visits": 627530,
    "search_visits": 753036,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 45820,
    "top_countries": {
      "CN": 0.047,
      "GB": 0.028,
      "IN": 0.068,
      "SG": 0.025,
      "US": 0.541
    },
    "website_title": "Our Products: Holding the Promise of a Breakthrough | Pfizer",
    "brand_strength": "moderate",
    "change_3mo_pct": 19.1,
    "change_mom_pct": 23.3,
    "referral_visits": 201208,
    "traffic_sources": {
      "mail": 0.024,
      "paid": 0,
      "direct": 0.315,
      "search": 0.378,
      "social": 0.023,
      "referral": 0.101
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~16,062 visits). Top: chatgpt.com (84%), gemini.google.com (1%), claude.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Pfizer’s approach to ESG",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 59: Engagement 34/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~45,820 visits).",
    "engagement_quality_score": 34,
    "geo_concentration_detail": "Highly concentrated traffic: US (54%), IN (7%), CN (5%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~201,208 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Low engagement (34/100) with 56% bounce rate, 2.2 pages per visit, and 93-second average duration."
  }
}

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