Philip Morris appoints Daniel Cuevas, until now general manager in Spain, global president of smoke-free products - Cinco Días
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Changes in the management of Philip Morris in Spain, with effects on its global organizational chart. The tobacco company has announced the appointment of Daniel Cuevas, current general manager of the Spanish subsidiary, as global president of the smoke-free products category, which includes heated tobacco products, electronic cigarettes, and oral nicotine products. Cuevas had been in charge of Philip Morris's operations in Spain, Portugal, and Gibraltar since 2023. "In his new role, Daniel will drive the global expansion and positioning of the different smoke-free products as a key driver of the company's transformation," explains the group in a press release. His position at the head of the national business will fall, starting August 1, to Albert Sánchez, who had been appointed director of corporate affairs just over a year ago. He joined the company in 2019 in the operations strategy area at the international headquarters in Switzerland. Later, he assumed the direction of the corporate strategy department, and later, that of the Europe region. "Throughout his career, he has demonstrated a clear vision to drive the company's transformation, strengthen its commercial positioning, and accelerate progress towards a smoke-free future," highlights Philip Morris in a statement. "His experience in strategic development and his market knowledge will be fundamental to boost the...
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