Philip Morris International Appoints Albert Sánchez New General Manager for Spain, Andorra, and Gibraltar
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Editorial Staff. Philip Morris International (PMI) has announced the appointment of Albert Sánchez as the company's new general manager for Spain, Andorra, and Gibraltar, a position he will assume next August. Sánchez takes over from Daniel Cuevas, who, after three years leading the business, has been appointed president of the company's global smoke-free products category. Since joining PMI in 2019 in the Operations Strategy area at the company's international headquarters in Switzerland, Sánchez has participated in the development of key initiatives for business transformation. He took over the leadership of the Corporate Strategy department and, later, that of the Europe region, where he played a relevant role in defining and promoting strategic priorities at a regional level. For his part, Daniel Cuevas, after more than twenty years of international experience at PMI and after leading the Spanish subsidiary since 2023, will lead the company's global smoke-free products category, which includes heated tobacco products, e-cigarettes, and oral nicotine products. As general manager for Spain, Cuevas transformed the business and achieved sustained growth. Previously, he had worked in various countries, including Italy and Romania, where he successfully led the business transformation of markets and the development of new smoke-free product categories from scratch. In his new...
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