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Philip MorrisTraffic snapshot

pmi.com received 412K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~1,605 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
412,226
Month over month
-4.5%
3-month change
-5.3%
Global rank
137,697
Top country
US (15%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
205,407
Category rank
209
Change, 3 months
-5.3%
Change, month over month
-4.5%
Digital health score
42

Details

Measured month
Jul 2026
Category
lifestyle/tobacco
Mail visits
3,710
Traffic band
Developing
Direct visits
79,560
Search visits
288,970
Small website
No
Snapshot date
Jul 1, 2026
Social visits
8,657
Website title
Philip Morris International | Delivering a Smoke-Free Future
Brand strength
Weak
Referral visits
18,962
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~1,605 visits). Top: chatgpt.com (100%).
Geo concentration
Diversified
Search dependency
High
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
2/5
Website description
We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Weak brand recognition with 19% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/23329931-bd4c-4645-96e5-007424ca9bc8 returns this record as JSON. POST /v1/companies/enrich returns every signal for pmi.com.

{
  "signal_id": "23329931-bd4c-4645-96e5-007424ca9bc8",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:51:14.197+00:00",
  "company": {
    "name": "Philip Morris",
    "domain": "pmi.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "pmi.com received 412K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 435515,
      "2026-06-01": 431811,
      "2026-07-01": 412226
    },
    "category": "lifestyle/tobacco",
    "relevance": 10.9,
    "ai_traffic": {
      "total_visits": 1605,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.466,
      "pages_per_visit": 1.717,
      "avg_visit_duration_seconds": 34
    },
    "global_rank": 137697,
    "mail_visits": 3710,
    "country_rank": 205407,
    "top_keywords": [
      {
        "name": "philip morris",
        "volume": 63440,
        "estimated_value": 37150
      },
      {
        "name": "philip morris international",
        "volume": 17570,
        "estimated_value": 11750
      },
      {
        "name": "フィリップモリス",
        "volume": 3950,
        "estimated_value": 4680
      },
      {
        "cpc": 0.37,
        "name": "phillip morris",
        "volume": 9690,
        "estimated_value": 3720
      },
      {
        "name": "iqos",
        "volume": 241940,
        "estimated_value": 3340
      }
    ],
    "traffic_band": "developing",
    "category_rank": 209,
    "direct_visits": 79560,
    "search_visits": 288970,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 8657,
    "top_countries": {
      "DE": 0.029,
      "IT": 0.049,
      "JP": 0.036,
      "PL": 0.03,
      "US": 0.153
    },
    "website_title": "Philip Morris International | Delivering a Smoke-Free Future",
    "brand_strength": "weak",
    "change_3mo_pct": -5.3,
    "change_mom_pct": -4.5,
    "referral_visits": 18962,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.193,
      "search": 0.701,
      "social": 0.021,
      "referral": 0.046
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,605 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "2/5",
    "website_description": "We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 42,
    "social_traffic_level": "low",
    "brand_strength_detail": "Weak brand recognition with 19% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 42: Engagement 28/100 (25%), Volume 75/100 (20%), Brand 39/100 (15%), Diversification 40/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~8,657 visits).",
    "engagement_quality_score": 28,
    "geo_concentration_detail": "Diversified traffic: US (15%), IT (5%), JP (4%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~18,962 visits).",
    "search_dependency_detail": "High search dependency at 70% of total traffic.",
    "engagement_quality_detail": "Low engagement (28/100) with 47% bounce rate, 1.7 pages per visit, and 34-second average duration."
  }
}

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