The CPG View
The Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit)
What was said
I actually talked about this in May at the Digital Shelf Summit that we were at together with Sarah de Oliveira at Philips. They mastered this and they were able to basically before bringing their new item into market, they did predictive analysis on literally every single image from the hero all the way down.