phonepe.com received 13M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 12,970,949
- Month over month
- +8.4%
- 3-month change
- +8.8%
- Global rank
- 4,468
- Top country
- IN (98%)
- Trend
- Consecutive growth
More from PhonePe
- In developmentPhonePe To Hire 20,000 Employees For Deploying 50 Lakh Devices IN Rural IndiaIn development
- RedditA user criticizes PhonePe's CEO for justifying the new UPI MDR by claiming it's for recovering operating costs, arguing the company spent investor money on customer acquisition ads and rewards...Reddit
- IPOPhonePe may restart IPO process after new MDR rules bring clarityIPO
- LaunchPhonePe Teams Up With Visa To Make Card Payments As Easy As UPI; Introduces 3 New Services!Launch
- GlassdoorSales managers describe significant monthly target pressure and multiple KPIsGlassdoor
- New customerMeitY Partners With PhonePe to Strengthen PM GatiShaktiNew customer
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The full record
From the Signal API recordNumbers
- Country rank
- 416
- Category rank
- 1
- Change, 3 months
- +8.8%
- Change, month over month
- +8.4%
- Digital health score
- 71
Details
- Measured month
- Aug 2026
- Category
- e-commerce_and_shopping/coupons_and_rebates
- Mail visits
- 194,564
- Traffic band
- Major
- Direct visits
- 5,966,637
- Search visits
- 985,792
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 402,099
- Website title
- PhonePe India's Payments App - PhonePe.com
- Brand strength
- Strong
- Referral visits
- 4,150,704
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- Moderate
- Brand keyword ratio
- 5/5
- Website description
- PhonePe.com revolutionizing payments by building India's Payments App to provide a cashless and a seamless payment experience
- Country rank country
- IN
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 46% direct traffic. Brand keyword ratio: 5/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/3e7ec8e3-cff6-412e-bbce-57c51e01b213 returns this record as JSON. POST /v1/companies/enrich returns every signal for phonepe.com.
{
"signal_id": "3e7ec8e3-cff6-412e-bbce-57c51e01b213",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:17:09.152+00:00",
"company": {
"name": "PhonePe",
"domain": "phonepe.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "phonepe.com received 13M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 11924450,
"2026-07-01": 11966067,
"2026-08-01": 12970949
},
"category": "e-commerce_and_shopping/coupons_and_rebates",
"relevance": 28.6,
"ai_traffic": {
"total_visits": 49629,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 87.795
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 9.388
},
{
"name": "claude.ai",
"rank": 3,
"share": 2.817
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.63,
"pages_per_visit": 3.511,
"avg_visit_duration_seconds": 199
},
"global_rank": 4468,
"mail_visits": 194564,
"country_rank": 416,
"top_keywords": [
{
"cpc": 0.13,
"name": "phonepe",
"volume": 51740,
"estimated_value": 134700
},
{
"cpc": 1.1,
"name": "phonepe business",
"volume": 32870,
"estimated_value": 39180
},
{
"cpc": 1.76,
"name": "phonepe payment gateway",
"volume": 29400,
"estimated_value": 32040
},
{
"cpc": 0.13,
"name": "phonepe login",
"volume": 10210,
"estimated_value": 17570
},
{
"cpc": 0.14,
"name": "phonepe careers",
"volume": 12970,
"estimated_value": 15790
}
],
"traffic_band": "major",
"category_rank": 1,
"direct_visits": 5966637,
"search_visits": 985792,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 402099,
"top_countries": {
"AE": 0.002,
"DE": 0.002,
"GB": 0.002,
"IN": 0.978,
"US": 0.011
},
"website_title": "PhonePe India's Payments App - PhonePe.com",
"brand_strength": "strong",
"change_3mo_pct": 8.8,
"change_mom_pct": 8.4,
"referral_visits": 4150704,
"traffic_sources": {
"mail": 0.015,
"paid": 0,
"direct": 0.46,
"search": 0.076,
"social": 0.031,
"referral": 0.32
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "5/5",
"website_description": "PhonePe.com revolutionizing payments by building India's Payments App to provide a cashless and a seamless payment experience",
"country_rank_country": "IN",
"digital_health_label": "good",
"digital_health_score": 71,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 71: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~402,099 visits).",
"engagement_quality_score": 52,
"geo_concentration_detail": "Highly concentrated traffic: IN (98%), US (1%), AE (0%).",
"referral_strength_detail": "Strong referral strength at 32% of traffic (~4,150,704 visits).",
"search_dependency_detail": "Low search dependency at 8% of total traffic.",
"engagement_quality_detail": "Moderate engagement (52/100) with 63% bounce rate, 3.5 pages per visit, and 199-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/3e7ec8e3-cff6-412e-bbce-57c51e01b213 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"phonepe.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.