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PhonePeTraffic snapshot

phonepe.com received 13M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
12,970,949
Month over month
+8.4%
3-month change
+8.8%
Global rank
4,468
Top country
IN (98%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
416
Category rank
1
Change, 3 months
+8.8%
Change, month over month
+8.4%
Digital health score
71

Details

Measured month
Aug 2026
Category
e-commerce_and_shopping/coupons_and_rebates
Mail visits
194,564
Traffic band
Major
Direct visits
5,966,637
Search visits
985,792
Small website
No
Snapshot date
Aug 1, 2026
Social visits
402,099
Website title
PhonePe India's Payments App - PhonePe.com
Brand strength
Strong
Referral visits
4,150,704
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
5/5
Website description
PhonePe.com revolutionizing payments by building India's Payments App to provide a cashless and a seamless payment experience
Country rank country
IN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 46% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3e7ec8e3-cff6-412e-bbce-57c51e01b213 returns this record as JSON. POST /v1/companies/enrich returns every signal for phonepe.com.

{
  "signal_id": "3e7ec8e3-cff6-412e-bbce-57c51e01b213",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:17:09.152+00:00",
  "company": {
    "name": "PhonePe",
    "domain": "phonepe.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "phonepe.com received 13M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 11924450,
      "2026-07-01": 11966067,
      "2026-08-01": 12970949
    },
    "category": "e-commerce_and_shopping/coupons_and_rebates",
    "relevance": 28.6,
    "ai_traffic": {
      "total_visits": 49629,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.795
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.388
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.817
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.63,
      "pages_per_visit": 3.511,
      "avg_visit_duration_seconds": 199
    },
    "global_rank": 4468,
    "mail_visits": 194564,
    "country_rank": 416,
    "top_keywords": [
      {
        "cpc": 0.13,
        "name": "phonepe",
        "volume": 51740,
        "estimated_value": 134700
      },
      {
        "cpc": 1.1,
        "name": "phonepe business",
        "volume": 32870,
        "estimated_value": 39180
      },
      {
        "cpc": 1.76,
        "name": "phonepe payment gateway",
        "volume": 29400,
        "estimated_value": 32040
      },
      {
        "cpc": 0.13,
        "name": "phonepe login",
        "volume": 10210,
        "estimated_value": 17570
      },
      {
        "cpc": 0.14,
        "name": "phonepe careers",
        "volume": 12970,
        "estimated_value": 15790
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 5966637,
    "search_visits": 985792,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 402099,
    "top_countries": {
      "AE": 0.002,
      "DE": 0.002,
      "GB": 0.002,
      "IN": 0.978,
      "US": 0.011
    },
    "website_title": "PhonePe India's Payments App - PhonePe.com",
    "brand_strength": "strong",
    "change_3mo_pct": 8.8,
    "change_mom_pct": 8.4,
    "referral_visits": 4150704,
    "traffic_sources": {
      "mail": 0.015,
      "paid": 0,
      "direct": 0.46,
      "search": 0.076,
      "social": 0.031,
      "referral": 0.32
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~49,629 visits). Top: chatgpt.com (88%), gemini.google.com (9%), claude.ai (3%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "PhonePe.com revolutionizing payments by building India's Payments App to provide a cashless and a seamless payment experience",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 52/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~402,099 visits).",
    "engagement_quality_score": 52,
    "geo_concentration_detail": "Highly concentrated traffic: IN (98%), US (1%), AE (0%).",
    "referral_strength_detail": "Strong referral strength at 32% of traffic (~4,150,704 visits).",
    "search_dependency_detail": "Low search dependency at 8% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (52/100) with 63% bounce rate, 3.5 pages per visit, and 199-second average duration."
  }
}

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