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PhonePeSustained growth

phonepe.com shows sustained growth with 3 consecutive months of increases, up 11% overall to 12M.

What happened

Minimal AI traffic at 0.4% (~41,709 visits). Top: chatgpt.com (87%), gemini.google.com (13%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
11,924,450
Month over month
+2%
3-month change
+11.1%
Global rank
4,456
Top country
IN (98%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
403
Category rank
1
Change, 3 months
+11.1%
Change, month over month
+2%
Digital health score
71

Details

Measured month
Jun 2026
Category
e-commerce_and_shopping/coupons_and_rebates
Mail visits
178,867
Traffic band
Major
Direct visits
5,139,438
Search visits
942,032
Small website
No
Snapshot date
Jun 1, 2026
Social visits
405,431
Website title
PhonePe - ଡେବିଟ୍ / କ୍ରେଡିଟ୍ କାର୍ଡର ବ୍ୟବହାରର ସର୍ତ୍ତାବଳୀ
Brand strength
Strong
Referral visits
3,636,957
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~41,709 visits). Top: chatgpt.com (87%), gemini.google.com (13%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
4/5
Website description
ଡେବିଟ୍ / କ୍ରେଡିଟ୍ କାର୍ଡର ବ୍ୟବହାରର ସର୍ତ୍ତାବଳୀ
Country rank country
IN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ee8080e3-2319-436f-ba8a-f1415c92954b returns this record as JSON. POST /v1/companies/enrich returns every signal for phonepe.com.

{
  "signal_id": "ee8080e3-2319-436f-ba8a-f1415c92954b",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-07-16T04:43:45.097+00:00",
  "company": {
    "name": "PhonePe",
    "domain": "phonepe.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "phonepe.com shows sustained growth with 3 consecutive months of increases, up 11% overall to 12M.",
    "traffic": {
      "2026-04-01": 10729037,
      "2026-05-01": 11687529,
      "2026-06-01": 11924450
    },
    "category": "e-commerce_and_shopping/coupons_and_rebates",
    "relevance": 6.9,
    "ai_traffic": {
      "total_visits": 41709,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.23
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.77
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.624,
      "pages_per_visit": 3.84,
      "avg_visit_duration_seconds": 190
    },
    "global_rank": 4456,
    "mail_visits": 178867,
    "country_rank": 403,
    "top_keywords": [
      {
        "cpc": 0.13,
        "name": "phonepe",
        "volume": 54450,
        "estimated_value": 147300
      },
      {
        "cpc": 1.06,
        "name": "phonepe business",
        "volume": 23110,
        "estimated_value": 27360
      },
      {
        "cpc": 1.28,
        "name": "phonepe payment gateway",
        "volume": 26040,
        "estimated_value": 23030
      },
      {
        "cpc": 0.13,
        "name": "phonepe login",
        "volume": 6040,
        "estimated_value": 11410
      },
      {
        "cpc": 0.13,
        "name": "phone pe",
        "volume": 8710,
        "estimated_value": 11260
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 5139438,
    "search_visits": 942032,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 405431,
    "top_countries": {
      "AE": 0.001,
      "DE": 0.001,
      "GB": 0.001,
      "IN": 0.981,
      "US": 0.009
    },
    "website_title": "PhonePe - ଡେବିଟ୍ / କ୍ରେଡିଟ୍ କାର୍ଡର ବ୍ୟବହାରର ସର୍ତ୍ତାବଳୀ",
    "brand_strength": "strong",
    "change_3mo_pct": 11.1,
    "change_mom_pct": 2,
    "referral_visits": 3636957,
    "traffic_sources": {
      "mail": 0.015,
      "paid": 0,
      "direct": 0.431,
      "search": 0.079,
      "social": 0.034,
      "referral": 0.305
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~41,709 visits). Top: chatgpt.com (87%), gemini.google.com (13%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "ଡେବିଟ୍ / କ୍ରେଡିଟ୍ କାର୍ଡର ବ୍ୟବହାରର ସର୍ତ୍ତାବଳୀ",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 71: Engagement 55/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~405,431 visits).",
    "engagement_quality_score": 55,
    "geo_concentration_detail": "Highly concentrated traffic: IN (98%), US (1%), DE (0%).",
    "referral_strength_detail": "Strong referral strength at 31% of traffic (~3,636,957 visits).",
    "search_dependency_detail": "Low search dependency at 8% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (55/100) with 62% bounce rate, 3.8 pages per visit, and 190-second average duration."
  }
}

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