The Social Skinny: MrBeast steers Salesforce's Super Bowl spot; New Pinterest CMO; Nikon taps social media AOR
Article excerpt
Highlighted: the sentence this signal was extracted from
Pinterest taps Amazon, DoorDash execs to build its ad platform Pinterest named Claudine Cheever, who was formerly Amazon's VP of global brand marketing, as CMO, and Lee Brown, who was most recently chief revenue officer of DoorDash, as chief business officer on Tuesday. Cheever's tenure at Amazon included leading five Super Bowl campaigns as well as AI product marketing, notably for Alexa. Brown, who is set to report directly to Pinterest CEO Bill Ready, previously more than doubled Spotify's global advertising business as the tech platform's advertising chief before his time at DoorDash. His new role involves boosting "Pinterest's evolution into a performance-driven advertising platform," as stated in Pinterest's announcement. "It's an important moment for us as we continue to grow our business globally," Pinterest CEO Bill Ready announced via LinkedIn. "Lee is a proven business leader with deep experience leading global sales and content teams at beloved consumer apps and publishers. Claudine has spent the past decade leading marketing for the world's largest online retailer." MrBeast directs Salesforce's Super Bowl LX campaign Social media giant MrBeast, who has over 560 million combined followers across his main platforms, announced this week that he's taken creative control over Salesforce's Super Bowl LX commercial with hints of a $1 million fan...
Keep reading with a free account
The rest of this article, and every signal for Pinterest, is in your free account.
