postman.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 2M.

{
  "signal_id": "7578a941-517f-459d-948a-4ceb13318509",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:17:03.718+00:00",
  "company": {
    "name": "Postman",
    "domain": "postman.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "postman.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 2M.",
    "traffic": {
      "2026-06-01": 2524474,
      "2026-07-01": 2398817,
      "2026-08-01": 2141495
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 30,
    "ai_traffic": {
      "total_visits": 40516,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 76.297
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 5.023
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 3.764
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.019
    },
    "engagement": {
      "bounce_rate": 0.528,
      "pages_per_visit": 3.066,
      "avg_visit_duration_seconds": 103
    },
    "global_rank": 26121,
    "mail_visits": 17132,
    "country_rank": 6605,
    "top_keywords": [
      {
        "cpc": 1.61,
        "name": "postman",
        "volume": 542510,
        "estimated_value": 600180
      },
      {
        "cpc": 1.58,
        "name": "postman download",
        "volume": 88820,
        "estimated_value": 111020
      },
      {
        "cpc": 5.58,
        "name": "download postman",
        "volume": 17900,
        "estimated_value": 22340
      },
      {
        "cpc": 1.48,
        "name": "postman online",
        "volume": 12010,
        "estimated_value": 9390
      },
      {
        "cpc": 2,
        "name": "postman2",
        "volume": 33300,
        "estimated_value": 7010
      }
    ],
    "traffic_band": "established",
    "category_rank": 230,
    "direct_visits": 732391,
    "search_visits": 1169256,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 40688,
    "top_countries": {
      "BR": 0.034,
      "CN": 0.044,
      "GB": 0.03,
      "IN": 0.257,
      "US": 0.153
    },
    "website_title": "Postman: The World's Leading API Platform | Sign Up for Free",
    "brand_strength": "moderate",
    "change_3mo_pct": -15.2,
    "change_mom_pct": -10.7,
    "referral_visits": 132773,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.342,
      "search": 0.546,
      "social": 0.019,
      "referral": 0.062
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.9% (~40,516 visits). Top: chatgpt.com (76%), claude.ai (5%), gemini.google.com (4%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Accelerate API development with Postman's all-in-one platform. Streamline collaboration and simplify the API lifecycle for faster, better results. Learn more.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 63: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 19/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~40,688 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Moderately concentrated traffic: IN (26%), US (15%), CN (4%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~132,773 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 53% bounce rate, 3.1 pages per visit, and 103-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/7578a941-517f-459d-948a-4ceb13318509 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"postman.com","limit":20}'