Procter & Gamble will acquire supplements brand Thorne, CEO tells CNBC

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  "signal_type": "news",
  "signal_subtype": "acquires",
  "detected_at": "2026-08-04T15:29:56+00:00",
  "company": {
    "name": "Procter & Gamble",
    "domain": "pg.com"
  },
  "data": {
    "url": "https://www.cnbc.com/2026/08/04/procter-gamble-will-acquire-supplements-brand-thorne.html",
    "title": "Procter & Gamble will acquire supplements brand Thorne, CEO tells CNBC",
    "excerpt": "Procter & Gamble is buying supplement brand Thorne, CEO Shailesh Jejurikar said on CNBC's \"Squawk on the Street.\" The acquisition, which is set to be announced Tuesday, is a bid for P&G to grow its health and wellness division. The consumer goods giant already owns other health brands, like Vick's and Oral-B. \"We are really happy with the asset itself,\" Jejurikar told CNBC's Sara Eisen. \"It's a really well-run operation, and it's been around for a long time.\" This is breaking news. Please refresh for updates.",
    "summary": "Procter & Gamble is acquiring supplement brand Thorne to expand its health and wellness division.",
    "planning": true,
    "image_url": "https://image.cnbcfm.com/api/v1/image/108286245-1775074368958-assets_07fe028aa80044d989d010abedbc6280_b23c6419edfe47e18889e939d87dd2d2.jpg?v=1775074509&w=1920&h=1080",
    "confidence": 0.95,
    "published_at": "2026-08-04T15:29:56Z",
    "article_sentence": "Procter & Gamble is buying supplement brand Thorne, CEO Shailesh Jejurikar said on CNBC's \"Squawk on the Street.\"",
    "related_company_name": "Thorne",
    "related_company_domain": "thorne.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pg.com","limit":20}'