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Public Storage10-K: Digital transformation

eRental digital process handled nearly 75% of new rental agreements in 2025

What happened

The company's eRental process, which allows customers to complete rentals via smartphone or computer, accounted for nearly three-quarters of all new agreements in 2025. This high adoption rate demonstrates a successful digital transformation of a core business process, reducing friction and improving the customer move-in experience.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

Public Storage 10-K for FY2025

Filing excerpt

To further enhance the move-in experience, we offer our eRental® process whereby prospective tenants (including those who initially reserved a space) can execute their rental agreement from their smartphone or computer and then go directly to their space on the move-in date.

sec.gov/Archives/edgar/data/1393311/000162828026007696/psa-20251231.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: Digital transformation

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

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The full record

From the Signal API record

Numbers

Percent
75% (of new rental agreements completed via eRental® and Rent by Phone process during 2025)

Details

CIK
1393311
Accession number
0001628280-26-007696
Timeframe
Current year
Filing year
2026
Why it matters
Multi-year tech investment
Signal category
Strategic

Topics and mentions

Technologies

  • eRental
  • smartphone application

Extraction

Confidence
High
Relevance
90%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
digitalTransformation

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/472b3c08-88f5-4004-9958-77de9e21b85c returns this record as JSON. POST /v1/companies/enrich returns every signal for publicstorage.com.

{
  "signal_id": "472b3c08-88f5-4004-9958-77de9e21b85c",
  "signal_type": "sec-10k",
  "signal_subtype": "digitalTransformation",
  "detected_at": "2026-02-17T06:31:54.849+00:00",
  "company": {
    "name": "Public Storage",
    "domain": "publicstorage.com"
  },
  "data": {
    "detail": "The company's eRental process, which allows customers to complete rentals via smartphone or computer, accounted for nearly three-quarters of all new agreements in 2025. This high adoption rate demonstrates a successful digital transformation of a core business process, reducing friction and improving the customer move-in experience.",
    "metrics": {
      "pct": 0.75,
      "timeframe": "current_year",
      "pct_context": "of new rental agreements completed via eRental® and Rent by Phone process during 2025"
    },
    "summary": "eRental digital process handled nearly 75% of new rental agreements in 2025",
    "excerpts": "To further enhance the move-in experience, we offer our eRental® process whereby prospective tenants (including those who initially reserved a space) can execute their rental agreement from their smartphone or computer and then go directly to their space on the move-in date.",
    "relevance": 0.9,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1393311/000162828026007696/psa-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Multi-year tech investment",
    "signal_category": "strategic",
    "technologies_mentioned": [
      "eRental",
      "smartphone application"
    ]
  }
}

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