Skip to main content
Public Storage10-K: Platform strategy

Nearly 75% of new rentals in 2025 completed via eRental® and Rent by Phone digital processes

What happened

The high adoption rate of the company's digital rental processes (eRental® and Rent by Phone) indicates a successful and ongoing investment in self-service customer experiences.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

Public Storage 10-K for FY2025

Filing excerpt

To further enhance the move-in experience, we offer our eRental® process whereby prospective tenants (including those who initially reserved a space) can execute their rental agreement from their smartphone or computer and then go directly to their space on the move-in date.

sec.gov/Archives/edgar/data/1393311/000162828026007696/psa-20251231.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: Platform strategy

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Numbers

Percent
75% (of new rental agreements completed by customers using eRental® and Rent by Phone process during 2025)

Details

CIK
1393311
Accession number
0001628280-26-007696
Timeframe
Current year
Filing year
2026
Why it matters
Platform tools needed
Signal category
Strategic

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
platformStrategy

Use this data

Get every 10-K signal for Public Storage and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Public Storage this week?”

  2. Send it to your own tools

    The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/22306a6c-b28f-4d8b-8527-3133e39570bb returns this record as JSON. POST /v1/companies/enrich returns every signal for publicstorage.com.

{
  "signal_id": "22306a6c-b28f-4d8b-8527-3133e39570bb",
  "signal_type": "sec-10k",
  "signal_subtype": "platformStrategy",
  "detected_at": "2026-02-17T06:31:54.849+00:00",
  "company": {
    "name": "Public Storage",
    "domain": "publicstorage.com"
  },
  "data": {
    "detail": "The high adoption rate of the company's digital rental processes (eRental® and Rent by Phone) indicates a successful and ongoing investment in self-service customer experiences. This creates opportunities for vendors specializing in digital transaction platforms, e-signature, and mobile-first customer journey optimization.",
    "metrics": {
      "pct": 75,
      "timeframe": "current_year",
      "pct_context": "of new rental agreements completed by customers using eRental® and Rent by Phone process during 2025"
    },
    "summary": "Nearly 75% of new rentals in 2025 completed via eRental® and Rent by Phone digital processes",
    "excerpts": "To further enhance the move-in experience, we offer our eRental® process whereby prospective tenants (including those who initially reserved a space) can execute their rental agreement from their smartphone or computer and then go directly to their space on the move-in date.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1393311/000162828026007696/psa-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Platform tools needed",
    "signal_category": "strategic"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.