pwc.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 4M.

{
  "signal_id": "907ba154-9436-49f0-aa50-155be909ef11",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:16:27.931+00:00",
  "company": {
    "name": "PwC",
    "domain": "pwc.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "pwc.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 4M.",
    "traffic": {
      "2026-06-01": 5276734,
      "2026-07-01": 4588446,
      "2026-08-01": 4382457
    },
    "category": "finance/accounting_and_auditing",
    "relevance": 12.6,
    "ai_traffic": {
      "top_prompts": [
        "What are the current best practices for conducting a comprehensive enterprise risk assessment for a multinational company expanding into new markets?",
        "How do different regulatory compliance frameworks for data privacy and financial reporting compare when operating across the EU and North America, and how should a firm prioritize remediation efforts?",
        "Can you recommend a step-by-step approach to building a finance transformation roadmap that improves reporting accuracy, integrates automation, and reduces closing time for a mid-sized business?"
      ],
      "total_visits": 75072,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 71.358
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 13.27
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 5.499
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.017
    },
    "engagement": {
      "bounce_rate": 0.466,
      "pages_per_visit": 3.687,
      "avg_visit_duration_seconds": 187
    },
    "global_rank": 12585,
    "mail_visits": 179681,
    "country_rank": 7478,
    "top_keywords": [
      {
        "cpc": 1.77,
        "name": "pwc",
        "volume": 345290,
        "estimated_value": 124260
      },
      {
        "cpc": 1.16,
        "name": "pwc careers",
        "volume": 67080,
        "estimated_value": 93080
      },
      {
        "cpc": 2.35,
        "name": "pwc internships",
        "volume": 19320,
        "estimated_value": 17730
      },
      {
        "cpc": 1.56,
        "name": "pwc jobs",
        "volume": 10620,
        "estimated_value": 11680
      },
      {
        "cpc": 3.24,
        "name": "strategy&",
        "volume": 10360,
        "estimated_value": 8370
      }
    ],
    "traffic_band": "established",
    "category_rank": 8,
    "direct_visits": 1459358,
    "search_visits": 1573302,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 517130,
    "top_countries": {
      "CA": 0.037,
      "IN": 0.145,
      "JP": 0.064,
      "KR": 0.035,
      "US": 0.358
    },
    "website_title": "PwC US Offices",
    "brand_strength": "moderate",
    "change_3mo_pct": -16.9,
    "change_mom_pct": -4.5,
    "referral_visits": 385656,
    "traffic_sources": {
      "mail": 0.041,
      "paid": 0,
      "direct": 0.333,
      "search": 0.359,
      "social": 0.118,
      "referral": 0.088
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.7% (~75,072 visits). Top: chatgpt.com (71%), gemini.google.com (13%), claude.ai (5%), perplexity.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Find the details of all PwC offices in the United States",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 71: Engagement 62/100 (25%), Volume 100/100 (20%), Brand 67/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 17/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 12% of total visits (~517,130 visits).",
    "engagement_quality_score": 62,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), IN (14%), JP (6%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~385,656 visits).",
    "search_dependency_detail": "Moderate search dependency at 36% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (62/100) with 47% bounce rate, 3.7 pages per visit, and 187-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/907ba154-9436-49f0-aa50-155be909ef11 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pwc.com","limit":20}'