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RappiMarketing shift

Rappi updated the page's search and social metadata to emphasize the 175 McDonald's network in Ciudad de México.

Read at rappi.com.mx

Source

rappi.com.mx

What changed on the page

The meta description changed from “Elige entre 178 McDonald's en Ciudad de México” to “Elige entre 175 McDonald's en Ciudad de México.”

rappi.com.mx/ciudad-de-mexico/restaurantes/delivery/706-mcdonald-sRead the full source

Extracted by Autobound

From the Signal API record
Signal
Marketing shift

What this signalsWebsite changes often show new positioning, products or customers.

More from Rappi

Company page →

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The full record

From the Signal API record

Details

Page
/ciudad-de-mexico/restaurantes/delivery/706-mcdonald-s
Why it matters
The change is primarily SEO and social-sharing optimization, but it reinforces the updated restaurant inventory and may improve discoverability for customers searching for the 175 listed stores.

Extraction

Relevance
59%
Detected
Aug 14, 2026
signal_type
website-intelligence
signal_subtype
marketingShift

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The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/6c3d150e-1d57-538e-808f-c9ebddab7d11 returns this record as JSON. POST /v1/companies/enrich returns every signal for rappi.com.mx.

{
  "signal_id": "6c3d150e-1d57-538e-808f-c9ebddab7d11",
  "signal_type": "website-intelligence",
  "signal_subtype": "marketingShift",
  "detected_at": "2026-08-14T00:00:00+00:00",
  "company": {
    "name": "Rappi",
    "domain": "rappi.com.mx"
  },
  "data": {
    "summary": "Rappi updated the page's search and social metadata to emphasize the 175 McDonald's network in Ciudad de México.",
    "evidence": "The meta description changed from “Elige entre 178 McDonald's en Ciudad de México” to “Elige entre 175 McDonald's en Ciudad de México.”",
    "relevance": 0.59,
    "source_url": "https://www.rappi.com.mx/ciudad-de-mexico/restaurantes/delivery/706-mcdonald-s",
    "impact_rationale": "The change is primarily SEO and social-sharing optimization, but it reinforces the updated restaurant inventory and may improve discoverability for customers searching for the 175 listed stores."
  }
}

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