Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT
Article excerpt
Razorpay deepens its OpenAI partnership to help Indian brands advertise on ChatGPT, with Engage supporting catalogues and campaign management IPO-bound fintech company Razorpay has expanded its partnership with OpenAI to help Indian brands advertise their products on ChatGPT. Under the partnership, Razorpay's growth marketing platform, Engage, will help brands prepare product catalogues and launch, manage and optimise advertising campaigns on ChatGPT. Brands working with Razorpay on the platform include Tanishq, Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Palmonas and Narsee Monjee Institute of Management Studies. Razorpay Engage will provide businesses with the technology and operational support to advertise on ChatGPT. The platform will assess product catalogues, improve product feeds, help create and manage campaigns, and provide tools to track and optimise performance. Razorpay is also using an AI agent designed around ChatGPT advertising practices to assist brands with campaign management across different consumer interactions. The agent will track campaign performance and make adjustments based on results, while Razorpay's team will provide human oversight when required. The partnership comes as consumers increasingly use conversational AI tools to discover products, compare options and make purchasing decisions. OpenAI has started offering...
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The company is also developing Agent Studio, a platform that allows businesses to deploy task-specific AI agents for functions such as reconciliation, abandoned-cart recovery, subscription recovery and finance operations.
