razorpay.com received 34M monthly visits with traffic from 5 countries.

{
  "signal_id": "c4e3f84e-51b1-4822-96ee-98c7e9d7bf93",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T04:43:15.281+00:00",
  "company": {
    "name": "Razorpay",
    "domain": "razorpay.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "razorpay.com received 34M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 36711462,
      "2026-05-01": 34166672,
      "2026-06-01": 34456008
    },
    "category": "finance/finance",
    "relevance": 2.9,
    "ai_traffic": {
      "top_prompts": [
        "How can I integrate an online payment gateway into a web application to accept card, UPI, and wallet payments with minimal development effort?",
        "What are the key differences between hosted checkout pages and embedded checkout SDKs for handling online transactions, and which is better for reducing PCI scope?",
        "What steps should I follow to set up multi-currency payment acceptance, including settlement and reconciliation, for an e-commerce store targeting international customers?"
      ],
      "total_visits": 285947,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 79.971
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.164
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 6.548
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.382,
      "pages_per_visit": 3.151,
      "avg_visit_duration_seconds": 137
    },
    "global_rank": 1439,
    "mail_visits": 930312,
    "country_rank": 145,
    "top_keywords": [
      {
        "cpc": 0.97,
        "name": "razorpay",
        "volume": 483480,
        "estimated_value": 606440
      },
      {
        "cpc": 0.26,
        "name": "razorpay login",
        "volume": 70530,
        "estimated_value": 83290
      },
      {
        "cpc": 0.28,
        "name": "npci",
        "volume": 1239500,
        "estimated_value": 51380
      },
      {
        "cpc": 0.21,
        "name": "fix my itch",
        "volume": 20710,
        "estimated_value": 46100
      },
      {
        "cpc": 0.23,
        "name": "razorpay dashboard",
        "volume": 22490,
        "estimated_value": 25740
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 17090180,
    "search_visits": 3583425,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 1550520,
    "top_countries": {
      "AE": 0.005,
      "GB": 0.007,
      "IN": 0.927,
      "MY": 0.007,
      "US": 0.023
    },
    "website_title": "Razorpay Terms",
    "brand_strength": "strong",
    "change_3mo_pct": -6.1,
    "change_mom_pct": 0.8,
    "referral_visits": 10612450,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.496,
      "search": 0.104,
      "social": 0.045,
      "referral": 0.308
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~285,947 visits). Top: chatgpt.com (80%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Online Payments India: Start Accepting Payments Instantly with Razorpay's Payment Suite, which Supports Netbanking, Credit Card & Debit Cards, UPI etc.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 50% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 74: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 99/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~1,550,520 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Highly concentrated traffic: IN (93%), US (2%), GB (1%).",
    "referral_strength_detail": "Strong referral strength at 31% of traffic (~10,612,450 visits).",
    "search_dependency_detail": "Low search dependency at 10% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 38% bounce rate, 3.2 pages per visit, and 137-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/c4e3f84e-51b1-4822-96ee-98c7e9d7bf93 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"razorpay.com","limit":20}'