The Friday Checkout: Kroger looks to energize its low-price image

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  "signal_type": "news",
  "signal_subtype": "loses_client",
  "detected_at": "2026-09-18T15:07:00+00:00",
  "company": {
    "name": "Red Bull",
    "domain": "redbull.com"
  },
  "data": {
    "url": "https://www.grocerydive.com/news/the-friday-checkout-kroger-red-bull-pricing/830708/",
    "title": "The Friday Checkout: Kroger looks to energize its low-price image",
    "author": "Grocery Dive Staff",
    "excerpt": "The grocery chain has stopped selling Red Bull’s products at some banners as it works with suppliers “to keep prices affordable.” The Friday Checkout is a weekly column providing more insight on the news, rounding up the announcements you may have missed and sharing what’s to come. The headlines this week indicating that Kroger has stopped carrying Red Bull energy drinks suggest that CEO Greg Foran is making good on his promise to drive a hard bargain with suppliers. As of Friday morning, in response to searches for “Red Bull,” some of Kroger’s banner websites returned a message saying that the popular energy drink “is currently out of stock while we work with our suppliers to keep prices affordable for you.” (Kroger-owned Harris Teeter still offered Red Bull products on its site.) According to The Cincinnati Enquirer , Kroger took Red Bull products out of its supermarkets across the country at the end of August but wouldn’t say why. A Kroger spokesperson declined to comment to Grocery Dive. While the reason Kroger’s relationship with Red Bull appears strained might be unclear, the fact that Foran spent years working as a top executive at Walmart provides some clues. Walmart, of course, has been famous since the Sam Walton days for its relentless focus on keeping costs low - and Foran inherited that mission when he took over as head of Walmart U.S. in 2014. In addition, when...",
    "summary": "Red Bull's products have been removed from some of Kroger's supermarkets as of the end of August.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/IVByVp2iguQ0UP3-UcgxOLUfwNVsKrS-2ZhcxduGShs/g:nowe:0:180/c:2500:1412/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTU4MzQxNjYxLmpwZw==.webp",
    "confidence": 0.9,
    "published_at": "2026-09-18T15:07:00Z",
    "effective_date": "2026-08-31",
    "article_sentence": "According to The Cincinnati Enquirer , Kroger took Red Bull products out of its supermarkets across the country at the end of August but wouldn’t say why.",
    "related_company_name": "Kroger",
    "related_company_domain": "kroger.com"
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"redbull.com","limit":20}'