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Nearly Half of Homebuyers Get Concessions From Sellers as Most Markets Tip in Buyers' Favor

What happened

Real estate brokerage Redfin published a new report on U.S. home seller concessions for August 2026.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

SEATTLE, Sept. 18, 2026 /PRNewswire/ -- Home sellers gave concessions to buyers in 44.7% of U.S. home sales in August, up from 42.6% a year earlier and the highest share for that month since at least 2020. That's according to a new report from Redfin , the real estate brokerage powered by Rocket. The rise in concessions reflects today's buyer-friendly housing market: August was the strongest buyer's market in records dating back to 2013. With more homes for sale and fewer buyers competing for them, sellers are increasingly willing to cover closing costs, pay for repairs or offer other incentives to get deals across the finish line. "Buyers know they can be picky. They're asking for every concession under the sun," said Amanda Peterson, a Redfin Premier agent in Dallas. "That's especially true for newly built homes. Builders are offering $10,000 or $20,000 in concessions, buying down mortgage rates and throwing in appliances. I had clients walk away from a home they loved because the pantry was too small and they didn't like the laundry room - even after the sellers offered to alter the floor plan. There are so many homes for sale that buyers are holding out for one that checks every box." Sun Belt Sellers Are Sweetening the Deal: Roughly 70% of Atlanta, Charlotte and Phoenix Buyers Are Getting Concessions Eight of the 10 places where concessions are most common are in the...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Report on U.S. home seller concessions
Takes effect
Sep 18, 2026
Location
Seattle, Washington, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • report
  • data

Extraction

Confidence
90%
Detected
Sep 18, 2026
signal_type
news
signal_subtype
launches

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5744bcb3-6de1-03c2-a9e1-ad1aa62c6338 returns this record as JSON. POST /v1/companies/enrich returns every signal for redfin.com.

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-18T12:00:00+00:00",
  "company": {
    "name": "Redfin",
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  "data": {
    "url": "https://www.prnewswire.com/news-releases/nearly-half-of-homebuyers-get-concessions-from-sellers-as-most-markets-tip-in-buyers-favor-302883046.html",
    "title": "Nearly Half of Homebuyers Get Concessions From Sellers as Most Markets Tip in Buyers' Favor",
    "excerpt": "SEATTLE , Sept. 18, 2026 /PRNewswire/ -- Home sellers gave concessions to buyers in 44.7% of U.S. home sales in August, up from 42.6% a year earlier and the highest share for that month since at least 2020. That's according to a new report from Redfin , the real estate brokerage powered by Rocket. The rise in concessions reflects today's buyer-friendly housing market: August was the strongest buyer's market in records dating back to 2013. With more homes for sale and fewer buyers competing for them, sellers are increasingly willing to cover closing costs, pay for repairs or offer other incentives to get deals across the finish line. \"Buyers know they can be picky. They're asking for every concession under the sun,\" said Amanda Peterson , a Redfin Premier agent in Dallas. \"That's especially true for newly built homes. Builders are offering $10,000 or $20,000 in concessions, buying down mortgage rates and throwing in appliances. I had clients walk away from a home they loved because the pantry was too small and they didn't like the laundry room - even after the sellers offered to alter the floor plan. There are so many homes for sale that buyers are holding out for one that checks every box.\" Sun Belt Sellers Are Sweetening the Deal: Roughly 70% of Atlanta, Charlotte and Phoenix Buyers Are Getting Concessions Eight of the 10 places where concessions are most common are in the...",
    "product": "Report on U.S. home seller concessions",
    "summary": "Real estate brokerage Redfin published a new report on U.S. home seller concessions for August 2026.",
    "location": "Seattle, Washington, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS690711/Redfin-Powered-by-Rocket-Logo.jpg?id=OA2957011&p=facebook",
    "confidence": 0.9,
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    "published_at": "2026-09-18T12:00:00Z",
    "location_data": [
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        "state": "Washington",
        "region": "Northern America",
        "country": "United States",
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    "effective_date": "2026-09-18",
    "article_sentence": "That's according to a new report from Redfin , the real estate brokerage powered by Rocket."
  }
}

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