Rent the Runway reduced the advertised first-month price for its Best Value subscription plan from $132 to $99.

{
  "signal_id": "0a900ff4-d117-57cf-8b99-684afd2f4c4c",
  "signal_type": "website-intelligence",
  "signal_subtype": "pricingChange",
  "detected_at": "2026-08-15T00:00:00+00:00",
  "company": {
    "name": "Rent the Runway",
    "domain": "renttherunway.com"
  },
  "data": {
    "summary": "Rent the Runway reduced the advertised first-month price for its Best Value subscription plan from $132 to $99.",
    "evidence": "The plan changed from \"$132 first 2 months $164/month after\" to \"$99 first month $164/month after\".",
    "relevance": 0.66,
    "source_url": "https://www.renttherunway.com/clothing-subscription?action_type=footer_link",
    "impact_rationale": "The approximately 27% reduction may be intended to accelerate conversion, improve affordability, or support customer acquisition, although the diff does not establish whether this is a new pricing tier or a plan-level adjustment."
  }
}

curl https://signals.autobound.ai/v1/signals/0a900ff4-d117-57cf-8b99-684afd2f4c4c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"renttherunway.com","limit":20}'