Rivian slashes 300 jobs one week after launching new R2 model.
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Rivian slashes 300 jobs one week after launching new R2 model. The cuts hit service and customer organization teams, which handles sales and marketing as Rivian leans on its lower-priced SUV to narrow years of losses. On the Dash: * Rivian cut hundreds of jobs in service and sales, less than 2% of its workforce. * The R2 launched last week, with the edition starting around $58,000. * Rivian hopes the more affordable R2 will help reverse years of financial losses. Rivian laid off hundreds of employees Tuesday, about a week after launching its R2 SUV, according to The Wall Street Journal. A company spokesperson told the Journal that the cuts affect less than 2% of Rivian's workforce. The EV startup employed roughly 15,200 people at the end of 2025. The reductions targeted the company's service and customer organization, which handles sales and marketing. The R2 debuted last week, starting around $58,000, with cheaper trims expected later. R2 lease prices start around $829 a month and require a smaller down payment than the pricier R1S. About half of early R2 buyers chose to lease, matching company projections. Tuesday's cuts follow several rounds of layoffs over the past year. Reuters reported that the automaker cut more than 600 workers in October, about 4.5% of its workforce at the time. The company tied those cuts to the September expiration of federal EV tax...
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