Robinhood just rolled out trading agents to millions - and investing may never be the same
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Starting this week, all of Robinhood's roughly 29 million customers will have access to trading agents powered by OpenAI and Anthropic. The customers will be able to choose between various OpenAI and Anthropic models, and instruct the agents to carry out trades, conduct research and build complex investment strategies. The rollout, which coincided with Robinhood's annual HOOD summit, follows a move by the company in May to release a so-called MCP tool that allows technical users to hook up their own agents to its trading platform. While AI has been creeping into every corner of finance, Robinhood is the first to release a non-technical trading agent for a giant customer base - a step that has the potential to alter how Americans invest, and that could have ripple effects on markets more broadly. In a demonstration viewed by Fortune, a Robinhood user was invited to give their agent a name, and then choose between OpenAI's GPT-6 Luna or GPT-6 Sol, or Anthropic's Opus 4.8. Once configured, the user could then provide plain English instructions to the agent, which was able to execute tasks ranging from simple trades like "Buy $200 of Ford stock" to more complex assignments like "Loops." As Robinhood explains, "you can set a Loop to check the market every morning and execute a trade when certain conditions are met, or run a continuous overnight strategy to look for opportunities...
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