Roblox is making it easier to build games with AI

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  "company": {
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    "url": "https://techcrunch.com/2026/09/11/roblox-is-making-it-easier-to-build-games-with-ai-and-play-them-outside-roblox/",
    "title": "Roblox is making it easier to build games with AI - and play them outside Roblox",
    "author": "Ivan Mehta",
    "excerpt": "At its annual Roblox Developer Conference (RDC), the company behind the popular gaming platform announced several new features, including new game-creation tools, expanded NPC (non-player character) capabilities, and the ability to make games available across platforms, including the web. The company is also launching a dedicated Roblox Card and Roblox Wallet for creators. In addition, Roblox is rolling out its generative AI game creation more broadly. First announced in July, the feature called “Build ” lets Roblox users create games using natural language prompts. Initially, it was available only in New Zealand. Now the company is expanding it to Serbia and Singapore. Build is also gaining desktop access for big-screen creation, a new asset library, and iterative control. Later this year, it will also get a new prompt-based scene-generation feature, which will extend to Roblox Studio. The gaming platform is making sure that all these newly created games are available to play in more places. The company said creators will soon be able to make their games available as separate apps on mobile, PC, and consoles, with Roblox being the game engine behind that. By year-end, players will be able to join a game in-browser through a link. The announcements indicate Roblox is now focused not only on bringing people to Roblox, but also on expanding the reach of what developers build...",
    "product": "Roblox Wallet",
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    "location": "United States",
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    "image_url": "https://techcrunch.com/wp-content/uploads/2026/09/Build_Flow_16x9-EN.jpeg?resize=1200,675",
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        "country": "United States",
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