roche.com shows sustained decline with 3 consecutive months of decreases, down 28% overall to 1M.

{
  "signal_id": "18a09b97-92e2-46af-849a-7378a8ea5da6",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:54:43.604+00:00",
  "company": {
    "name": "Roche",
    "domain": "roche.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "roche.com shows sustained decline with 3 consecutive months of decreases, down 28% overall to 1M.",
    "traffic": {
      "2026-04-01": 1614448,
      "2026-05-01": 1279385,
      "2026-06-01": 1169307
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 24.1,
    "ai_traffic": {
      "total_visits": 15241,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.968
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 4.778
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 2.712
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.013
    },
    "engagement": {
      "bounce_rate": 0.427,
      "pages_per_visit": 3.933,
      "avg_visit_duration_seconds": 177
    },
    "global_rank": 40032,
    "mail_visits": 42095,
    "country_rank": 35508,
    "top_keywords": [
      {
        "cpc": 1.26,
        "name": "roche",
        "volume": 82140,
        "estimated_value": 23240
      },
      {
        "cpc": 1.1,
        "name": "roche careers",
        "volume": 8530,
        "estimated_value": 9840
      },
      {
        "cpc": 0.68,
        "name": "roche jobs",
        "volume": 6700,
        "estimated_value": 6960
      },
      {
        "cpc": 1.67,
        "name": "roche diagnostics",
        "volume": 8540,
        "estimated_value": 4170
      },
      {
        "name": "roche career",
        "volume": 870,
        "estimated_value": 1000
      }
    ],
    "traffic_band": "established",
    "category_rank": 24,
    "direct_visits": 321559,
    "search_visits": 373009,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 232692,
    "top_countries": {
      "CH": 0.084,
      "DE": 0.11,
      "IN": 0.045,
      "JP": 0.044,
      "US": 0.249
    },
    "website_title": "Annual Report 2020",
    "brand_strength": "moderate",
    "change_3mo_pct": -27.6,
    "change_mom_pct": -8.6,
    "referral_visits": 164872,
    "traffic_sources": {
      "mail": 0.036,
      "paid": 0,
      "direct": 0.275,
      "search": 0.319,
      "social": 0.199,
      "referral": 0.141
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.3% (~15,241 visits). Top: chatgpt.com (92%), perplexity.ai (5%), gemini.google.com (3%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Wir beantworten die häufig gestellten Fragen der Roche Investoren",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 69: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 55/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 13/100 (10%).",
    "social_traffic_detail": "High social traffic at 20% of total visits (~232,692 visits).",
    "engagement_quality_score": 65,
    "geo_concentration_detail": "Diversified traffic: US (25%), DE (11%), CH (8%).",
    "referral_strength_detail": "Moderate referral strength at 14% of traffic (~164,872 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (65/100) with 43% bounce rate, 3.9 pages per visit, and 177-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/18a09b97-92e2-46af-849a-7378a8ea5da6 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"roche.com","limit":20}'