While overall advertising revenue increased, the company specifically called out a slowdown in ad spending from the media and entertainment vertical. This creates a need to diversify its advertiser base or find new solutions to attract M&E ad budgets.
Filing excerpt
In addition, advertising revenue increased due to improved monetization from video ads, including Roku Ads Manager, our self-service ad platform, offset by weakness in the media and entertainment vertical.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kbookingsDeclineGet every 10-K signal for Roku and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Roku this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/af2ccf66-bc35-42e1-9144-899985dc0467 returns this record as JSON. POST /v1/companies/enrich returns every signal for roku.com.
{
"signal_id": "af2ccf66-bc35-42e1-9144-899985dc0467",
"signal_type": "sec-10k",
"signal_subtype": "bookingsDecline",
"detected_at": "2026-02-17T06:34:57.302+00:00",
"company": {
"name": "Roku",
"domain": "roku.com"
},
"data": {
"detail": "While overall advertising revenue increased, the company specifically called out a slowdown in ad spending from the media and entertainment vertical. This creates a need to diversify its advertiser base or find new solutions to attract M&E ad budgets.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Experiencing advertising revenue weakness from the media and entertainment vertical.",
"excerpts": "In addition, advertising revenue increased due to improved monetization from video ads, including Roku Ads Manager, our self-service ad platform, offset by weakness in the media and entertainment vertical.",
"relevance": 0.7,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1428439/000162828026008114/roku-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Sales effectiveness tools",
"signal_category": "revenue"
}
}
curl https://signals.autobound.ai/v1/signals/af2ccf66-bc35-42e1-9144-899985dc0467 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"roku.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.