10-K · latest 9
What Roku's 10-K filings say
- SEC EDGAR
10-K · FY2025
Filed · Fiscal year ends 12/31 · 10 signals
Devices segment posted a $(82)M gross loss in 2025 as part of a user acquisition strategy.
Roku intentionally accepts losses on its hardware devices to increase its user base (Streaming Households), betting that this will drive higher-margin Platform revenue over time.
$-82M
Gross loss for the Devices segment in 2025
Roku's device manufacturing costs increased by $17.8M in 2025, contributing to segment gross loss.
Rising manufacturing costs are directly impacting the profitability of the Devices segment, increasing its gross loss.
$17.8M
Increase in manufacturing costs for the year ended Dec 31, 2025
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Roku's freight costs rose by $9.5M in 2025, pressuring device segment margins.
The company experienced a significant increase in freight and logistics costs, which contributed to a higher gross loss in its Devices segment.
$9.5M
Increase in freight costs for the year ended Dec 31, 2025
Roku's primary strategic focus is growing Platform revenue, which increased 18% to $4.1B in 2025.
The company is prioritizing the growth of its Platform segment (advertising, subscriptions) over its Devices segment, which it runs at a loss.
$4.1B
Platform revenue for FY 2025
18%
Year-over-year increase in Platform revenue
programmatic advertising
Shifting key performance metrics in 2025 to focus on Platform revenue and profitability.
Starting in Q1 2025, Roku updated its Key Performance Metrics to Platform revenue, Adjusted EBITDA, and Free Cash Flow.
Roku identifies third-party cloud services as a primary cost driver for its Platform segment.
Cloud infrastructure is a significant operational expense for Roku's core Platform business, which generates 87% of total revenue.
cloud
Experiencing advertising revenue weakness from the media and entertainment vertical.
While overall advertising revenue increased, the company specifically called out a slowdown in ad spending from the media and entertainment vertical.
Struggling to secure sufficient ad inventory, with no access to inventory on YouTube.
A key business risk is the failure to maintain a supply of quality video ad inventory.
programmatic advertisingYouTube
Roku has no access to video advertising inventory on YouTube, representing a major monetization gap.
Roku is unable to monetize content streamed on YouTube, a major application on its platform.
YouTube
Showing 9 of 10 filing signals. The Signal API returns all of them.
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Track Roku with the Signal API
One POST /v1/companies/enrich call with roku.com returns Roku 10-K signals (sec-10k), each with its source. Or ask Claude through MCP.
2 credits per signal returned; zero-result calls are free. Endpoint reference
curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"roku.com","signal_types":["sec-10k"],"limit":20}'Same industry
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Questions about Roku 10-K
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Source. Annual reports (Form 10-K) filed with the SEC. Every card links to the filing on EDGAR.
Method. Insights are extracted from the filing text and grouped by category. Numbers are quoted from the filing.
Data as of .