Roku is now designing, manufacturing, and selling its own TV sets (Select, Plus, Pro Series), a strategic expansion beyond its historical OS licensing model.
Filing excerpt
Roku-made TVs: TVs powered by the Roku TV OS that are designed, made, and sold by Roku. Roku-made TVs include the Roku Select, Roku Plus, and Roku Pro Series TVs, as well as Hiro Roku TVs.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10qproductLaunchGet every 10-Q signal for Roku and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Roku this week?”
The Signal API returns 10-Q signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/5cce8315-7eb3-43cb-9286-7c30e4f930e0 returns this record as JSON. POST /v1/companies/enrich returns every signal for roku.com.
{
"signal_id": "5cce8315-7eb3-43cb-9286-7c30e4f930e0",
"signal_type": "sec-10q",
"signal_subtype": "productLaunch",
"detected_at": "2026-05-05T08:48:22.362+00:00",
"company": {
"name": "Roku",
"domain": "roku.com"
},
"data": {
"detail": "Roku is now designing, manufacturing, and selling its own TV sets (Select, Plus, Pro Series), a strategic expansion beyond its historical OS licensing model. This initiative requires significant investment in supply chain management, manufacturing partnerships, retail distribution, and marketing, creating opportunities for vendors in these areas.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Roku launches its own line of \"Roku-made TVs\", directly entering the television hardware market",
"excerpts": "Roku-made TVs: TVs powered by the Roku TV OS that are designed, made, and sold by Roku. Roku-made TVs include the Roku Select, Roku Plus, and Roku Pro Series TVs, as well as Hiro Roku TVs.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm",
"filing_date": "2026-05-01",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "03/31",
"sales_relevance": "Go-to-market support",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/5cce8315-7eb3-43cb-9286-7c30e4f930e0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"roku.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.