Roku's business model is centered on its advertising platform, which includes both demand-side (DSP) and supply-side (SSP) technologies. This focus on programmatic advertising creates a need for advanced ad measurement, data analytics, identity resolution, and fraud prevention solutions to maximize ad revenue and advertiser ROI.
Filing excerpt
Demand-side platform (DSP): Programmatic advertising technology that allows advertisers and advertising agencies to buy advertising inventory across multiple platforms and publishers through one interface.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a5e494d1-6a75-4c70-8ff0-87d7c91486d0 returns this record as JSON. POST /v1/companies/enrich returns every signal for roku.com.
{
"signal_id": "a5e494d1-6a75-4c70-8ff0-87d7c91486d0",
"signal_type": "sec-10q",
"signal_subtype": "platformStrategy",
"detected_at": "2026-05-05T08:48:22.362+00:00",
"company": {
"name": "Roku",
"domain": "roku.com"
},
"data": {
"detail": "Roku's business model is centered on its advertising platform, which includes both demand-side (DSP) and supply-side (SSP) technologies. This focus on programmatic advertising creates a need for advanced ad measurement, data analytics, identity resolution, and fraud prevention solutions to maximize ad revenue and advertiser ROI.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Roku's strategy is heavily reliant on its proprietary advertising technology, including DSP and SSP capabilities",
"excerpts": "Demand-side platform (DSP): Programmatic advertising technology that allows advertisers and advertising agencies to buy advertising inventory across multiple platforms and publishers through one interface.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm",
"filing_date": "2026-05-01",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "03/31",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic",
"technologies_mentioned": [
"DSP",
"SSP"
]
}
}
curl https://signals.autobound.ai/v1/signals/a5e494d1-6a75-4c70-8ff0-87d7c91486d0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"roku.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.