Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit

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  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-02-18T08:30:00+00:00",
  "company": {
    "name": "Roku",
    "domain": "roku.com"
  },
  "data": {
    "url": "https://www.adweek.com/convergent-tv/roku-names-patrick-harris-new-ads-leader-jay-askinasi-exit",
    "title": "Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit",
    "contact": "Patrick Harris",
    "excerpt": "Roku names Patrick Harris new ads leader following Jay Askinasi exit.\n\nThe company's former ads leader left for Paramount late last year.\n\n4 hours ago\n\nA new ads leader is on the way to Roku City.\n\nToday, Roku announced that Patrick Harris will join the company as svp, global media revenue. With the position, Harris becomes Roku's new ads leader, reporting to Charlie Collier, president, Roku Media. Harris is based in New York and begins on March 9.\n\nThe appointment comes after the company's former ads leader, Jay Askinasi, exited Roku late last year to join Paramount.\n\nIn the role, Harris is responsible for the \"full scope of Roku's global advertising revenue growth and performance efforts, as well as its media innovations,\" according to the company. He is set to work closely with senior leadership across advertising, product, engineering, marketing, and measurement to build Roku's monetization and expand ad leadership.\n\nHarris has more than 25 years of industry experience and most recently served as president, Americas, at Snap Inc. He also spent 12 years at Meta, including serving as vp of Global Channels.\n\n\"Roku is defining the future of TV advertising with the scale, data, and vision to make television a truly accountable, performance-driven platform for marketers,\" Harris said in a statement. \"I'm excited to join the team, help advance that mission, and deliver outcomes...",
    "summary": "Roku, Inc. hired Patrick Harris as head of advertising division on Feb 18th '26.",
    "category": "hires",
    "found_at": "2026-02-18T08:30:00Z",
    "planning": false,
    "image_url": "https://static-www.adweek.com/wp-content/uploads/2026/02/harris-roku-adsleader.jpeg?w=600&h=315&crop=1",
    "job_title": "head of advertising division",
    "confidence": 0.6661,
    "product_tags": [
      "marketing"
    ],
    "published_at": "2026-02-18T08:30:00Z",
    "effective_date": "2026-02-18",
    "job_title_tags": [
      "marketing",
      "management"
    ],
    "article_sentence": "Today, Roku announced that Patrick Harris will join the company as svp, global media revenue."
  }
}

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