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RollinsTraffic surge

rollins.com traffic surged 0% to 52K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
51,663
Month over month
+0.4%
3-month change
+36.6%
Global rank
439,872
Top country
US (59%)
Trend
Consecutive growth

More from Rollins

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The full record

From the Signal API record

Numbers

Change, 3 months
+36.6%
Change, month over month
+0.4%
Digital health score
66

Details

Measured month
Feb 2026
Category
jobs_and_career/jobs_and_employment
Mail visits
141
Traffic band
Emerging
Direct visits
77,507
Search visits
49,745
Snapshot date
Feb 1, 2026
Social visits
1,127
Brand strength
Strong
Referral visits
9,019
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 66: Engagement 76/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~1,127 visits).
Engagement quality score
76
Geo concentration detail
Highly concentrated traffic: US (59%), CA (37%), IN (2%).
Referral strength detail
Moderate referral strength at 6% of traffic (~9,019 visits).

Extraction

Relevance
90%
Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b08730fe-8140-4f62-b629-410bcc813964 returns this record as JSON. POST /v1/companies/enrich returns every signal for rollins.com.

{
  "signal_id": "b08730fe-8140-4f62-b629-410bcc813964",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-03-25T20:50:45.827+00:00",
  "company": {
    "name": "Rollins",
    "domain": "rollins.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "rollins.com traffic surged 0% to 52K monthly visits.",
    "traffic": {
      "2025-12-01": 37814,
      "2026-01-01": 51444,
      "2026-02-01": 51663
    },
    "category": "jobs_and_career/jobs_and_employment",
    "relevance": 0.9,
    "engagement": {
      "bounce_rate": 0.404,
      "pages_per_visit": 4.955,
      "avg_visit_duration_seconds": 185
    },
    "global_rank": 439872,
    "mail_visits": 141,
    "traffic_band": "emerging",
    "direct_visits": 77507,
    "search_visits": 49745,
    "snapshot_date": "2026-02-01",
    "social_visits": 1127,
    "top_countries": {
      "CA": 0.37,
      "GB": 0.011,
      "IN": 0.023,
      "PK": 0.008,
      "US": 0.586
    },
    "brand_strength": "strong",
    "change_3mo_pct": 36.6,
    "change_mom_pct": 0.4,
    "referral_visits": 9019,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.025,
      "direct": 0.55,
      "search": 0.353,
      "social": 0.008,
      "referral": 0.064
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 66,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 66: Engagement 76/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~1,127 visits).",
    "engagement_quality_score": 76,
    "geo_concentration_detail": "Highly concentrated traffic: US (59%), CA (37%), IN (2%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~9,019 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "High engagement (76/100) with 40% bounce rate, 5 pages per visit, and 185-second average duration."
  }
}

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