Salesforce acquires Israeli startup Loops in deal estimated at $30 million

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  "signal_type": "news",
  "signal_subtype": "acquires",
  "detected_at": "2026-10-12T12:33:00+00:00",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com"
  },
  "data": {
    "url": "https://www.calcalistech.com/ctechnews/article/rypqhecozg",
    "title": "Salesforce acquires Israeli startup Loops in deal estimated at $30 million - CTech",
    "excerpt": "Salesforce is acquiring Loops, an Israeli startup that develops AI-powered analytics technology designed to explain why business metrics change and what companies should do next. The deal is estimated to be worth approximately $30 million, although the companies have not disclosed the price. Salesforce plans to integrate Loops’ technology and specialized team into Tableau, its data analytics platform, as it seeks to make analytics more autonomous. Full list of Israeli startup M&As in 2026 Founded in 2020, Loops was established by CEO Tom Laufer and CTO Ido Adiv. Laufer previously led growth and analytics for Google across the EMEA region, while Adiv is an entrepreneur and software engineer who previously led R&D teams, including within the IDF’s technology and intelligence units. The company operates in Tel Aviv and the United States. Loops raised $14 million in a Seed round in 2022 led by Scale Venture Partners, with participation from Cardumen Capital and a group of prominent product and growth executives. They included Lenny Rachitsky, a former product lead at Airbnb, and executives who had worked at companies including HubSpot, Pinterest, Airtable and Discord. The company’s original pitch centered on the problem that corporate dashboards show managers what is happening without explaining why. Loops developed a platform that connects to company data sources and uses machine...",
    "summary": "Salesforce agreed to acquire Israeli AI analytics startup Loops in a deal estimated at approximately $30 million.",
    "location": "Tel Aviv, Israel",
    "planning": true,
    "image_url": "https://pic1.calcalist.co.il/picserver3/crop_images/2026/10/12/r1lQp4qjzg/r1lQp4qjzg_1_19_801_451_0_large.jpg",
    "confidence": 0.95,
    "published_at": "2026-10-12T12:33:00Z",
    "location_data": [
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        "city": "Tel Aviv",
        "region": "Western Asia",
        "country": "Israel",
        "continent": "Asia",
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    "article_sentence": "Salesforce is acquiring Loops, an Israeli startup that develops AI-powered analytics technology designed to explain why business metrics change and what companies should do next.",
    "amount_normalized": 30000000,
    "related_company_name": "Loops",
    "related_company_domain": "loops.ai"
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
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  -d '{"domain":"salesforce.com","limit":20}'