Tableau unveils integration with Salesforce Genie

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    "url": "https://www.techtarget.com/news/Tableau-unveils-integration-with-Salesforce-Genie/843581/",
    "title": "Tableau unveils integration with Salesforce Genie - TechTarget",
    "excerpt": "The combination is designed to enable joint customers of the analytics vendor and CRM giant to more easily connect to their customer data and surface insights. Tableau has launched an integration with Salesforce Genie, marking the latest collaboration between the analytics vendor and its parent company. In 2019, Salesforce acquired Tableau , an analytics vendor founded in 2003, for $15.7 billion. On Tuesday, the CRM giant unveiled Genie during the keynote address of Dreamforce 2022, Salesforce's annual user conference. Genie is Salesforce's new customer data platform (CDP). It's a data lake that is now generally available and brings together customer data from myriad sources to enable organizations to get a clearer view of their customers. The platform automates the intake of data from all of an organization's data sources -- organizations average 978 different data sources, according to Salesforce. Once the data is taken in, the platform provides organizations with real-time information based on that data . As part of the launch, Salesforce unveiled an integration between Tableau and Genie that natively brings Salesforce data into Tableau for visualization and analysis. Salesforce and Tableau have no shortage of connectors and APIs for the current platform, [but] Genie is different in that it promises a major, real-time upgrade of the underlying data platform for all of...",
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