Nearly 3 in 4 UK Revenue Teams Are Still Without Production-Ready AI, New Research Finds
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LONDON, Sept. 02, 2026 (GLOBE NEWSWIRE) -- AI is now used by every UK organisation surveyed, but nearly three-quarters have yet to reach the point where it's embedded in day-to-day operations and delivering measurable outcomes. The findings are based on the latest research from Salesloft , the leader in Revenue Orchestration. The 2026 Revenue Benchmark: U.K. Edition surveyed 406 UK sales and revenue decision-makers, and found that 28.3% describe their AI strategy as production-ready with measurable outcomes, while 23.4% remain in the experimentation stage and 48.3% fall somewhere between the two. The report assesses AI maturity based not simply on the number of available use cases, but on whether deployments are embedded in daily workflows, operate within clear controls and produce measurable outcomes. These results come as expectations on UK revenue teams continue to rise. Nearly 72% of respondents say pipeline quotas have increased, while an estimated 21.6% of pipeline is affected by stalled deals, slipped close dates, and other execution breakdowns. "AI is already everywhere in revenue teams. That's not the hard part anymore," said Steve Cox, CEO of Salesloft. "UK leaders are being thoughtful about keeping people in control, and I think that's right. But with pipeline expectations going up, AI also has to help teams execute better. Sellers need to know where to focus, and...
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