Serval Raises $150M Series C at $3B Valuation as It Takes on ServiceNow With AI Automation

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  "signal_subtype": "loses_client",
  "detected_at": "2026-10-29T19:24:34+00:00",
  "company": {
    "name": "ServiceNow",
    "domain": "servicenow.com"
  },
  "data": {
    "url": "https://en.wowtale.net/2026/10/30/235782/",
    "title": "Serval Raises $150M Series C at $3B Valuation as It Takes on ServiceNow With AI Automation - Wowtale",
    "excerpt": "Serval , the AI-native enterprise service management platform, has raised a $150 million Series C led by Sequoia at a $3 billion valuation, bringing total funding to $277 million. Existing investors Elad Gil, Evantic, First Round, General Catalyst and Redpoint participated, and Conviction and Headline joined as new investors. It is Serval’s third round in 12 months, following a $47 million Series A in October 2025 and a $75 million Series B in December 2025, which Reuters reported at a $1 billion valuation. Enterprise service management is the system employees use to ask IT, HR, finance and legal for help, from new laptops to software access. Serval replaces tracking those requests with AI agents that resolve them. Its agent, Catalyst, turns business requirements into code-based workflows, so non-engineers in IT, HR, Finance, Security and Legal can build automations in plain language while admins manage guardrails, permission checks and approvals. The company likens it to giving every department the power of AI coding tools. The company says annual recurring revenue has doubled every quarter since the Series B, and that it recently onboarded two Fortune 20 customers. Customers include Fox Corporation, WPP, Live Nation and Ramp, and most go live within 30 days. One auto manufacturer moved from ServiceNow, its main competitor, in 45 days, covering ITSM, CMDB, hardware and...",
    "summary": "An auto manufacturer moved from ServiceNow to Serval in 45 days.",
    "planning": false,
    "image_url": "https://cdn.wowtale.net/wp-content/uploads/sites/2/2026/10/Serval-co-founders.webp",
    "confidence": 0.8,
    "published_at": "2026-10-29T19:24:34Z",
    "article_sentence": "One auto manufacturer moved from ServiceNow, its main competitor, in 45 days, covering ITSM, CMDB, hardware and software asset management plus workflow automation.",
    "related_company_name": "Serval",
    "related_company_domain": "serval.com"
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curl https://signals.autobound.ai/v1/signals/e6db6a77-5015-c3f0-966b-a234cc52aa9e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"servicenow.com","limit":20}'