ServiceNow customers report frustration with opaque, variable AI Assist pricing ranging from $0.04 to $0.40 per assist depending on contract and licensing SKU, prompting warnings that users may...

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  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-10-31T00:59:22+00:00",
  "company": {
    "name": "ServiceNow",
    "domain": "servicenow.com"
  },
  "data": {
    "nsfw": false,
    "stage": "none",
    "awards": 0,
    "timing": "ongoing_state",
    "topics": [
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      "ai",
      "licensing"
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    "post_id": "1xjwswr",
    "summary": "ServiceNow customers report frustration with opaque, variable AI Assist pricing ranging from $0.04 to $0.40 per assist depending on contract and licensing SKU, prompting warnings that users may build their own solutions.",
    "category": "pricing",
    "comments": [
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rwmujf5ryn4/",
        "depth": 0,
        "score": 18,
        "author": "the-ore-king",
        "excerpt": "It is so variable on how much one assists costs depending on what license you bought to get them along with if you got a deal from whoever you bought the license from.\n\n Prices aren’t listed in docs anywhere. You’ll need to get in touch with someone who sells licensing to get some sort of answer.",
        "posted_at": "2026-10-31T01:08:36.000Z",
        "author_url": "https://www.reddit.com/user/the-ore-king/"
      },
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rwrx74kizoi/",
        "depth": 0,
        "score": 15,
        "author": "thankski-budski",
        "excerpt": "The assists consumed per skill are detailed here: https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/legal/servicenow-otto-overview.pdf",
        "posted_at": "2026-10-31T03:02:21.000Z",
        "author_url": "https://www.reddit.com/user/thankski-budski/"
      },
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rwmp3oqpjj8/",
        "depth": 0,
        "score": 11,
        "author": "InterstellarReddit",
        "excerpt": "It depends on your contract anywhere between .04 an assist to .40 cents an assist",
        "posted_at": "2026-10-31T01:05:13.000Z",
        "author_url": "https://www.reddit.com/user/InterstellarReddit/"
      },
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rwpqbxu30v5/",
        "depth": 0,
        "score": 5,
        "author": "TuesdayTrex",
        "excerpt": "Repackaging token costs as a model is just not going to work. Make us pay for the software and then just bill us for the token usage. If not, we’ll just build our own",
        "posted_at": "2026-10-31T02:13:14.000Z",
        "author_url": "https://www.reddit.com/user/TuesdayTrex/"
      },
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rx6txcijpcz/",
        "depth": 0,
        "score": 3,
        "author": "rndomusernm5",
        "excerpt": "It depends if you have the old Pro Plus or the new AI native SKUs.\n\n With the old ones it was easy to determine, because the AI part is an add-on so you could just divide the cost by the number of assists you got. It of course depends on the negotiation/& size of the deal, but it’s a matter of cents.\n\n With the new SKUs it’s difficult to say because you get a number of assists with your licenses a",
        "posted_at": "2026-10-31T08:36:37.000Z",
        "author_url": "https://www.reddit.com/user/rndomusernm5/"
      },
      {
        "url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/comment/19rwtqflqbdwk/",
        "depth": 0,
        "score": 2,
        "author": "FendaIton",
        "excerpt": "1 assist is 1000 tokens if building custom skills, probably the closest you can get to getting a $",
        "posted_at": "2026-10-31T03:42:59.000Z",
        "author_url": "https://www.reddit.com/user/FendaIton/"
      }
    ],
    "evidence": [
      "[comment u/InterstellarReddit] It depends on your contract anywhere between .04 an assist to .40 cents an assist",
      "[comment u/TuesdayTrex] Repackaging token costs as a model is just not going to work. Make us pay for the software and then just bill us for the token usage. If not, we’ll just build our own",
      "[comment u/rndomusernm5] It depends if you have the old Pro Plus or the new AI native SKUs."
    ],
    "virality": "somewhat_high",
    "post_date": "2026-10-31T00:59:22.000Z",
    "post_kind": "text",
    "post_text": "Hi,\n\nI couldn't find in SN doc how much ServiceNow charges per 1 \"AI\" Assist (is $US). Is the cost different per customer based on some contract?\n\nPlus, in terms of token how many tokens is equivalent to 1 \"AI\" Assist?",
    "sentiment": "negative",
    "subreddit": "servicenow",
    "event_date": "2026-10",
    "post_flair": [
      "HowTo"
    ],
    "post_title": "How much does 1 \"AI\" Assist cost in real dollar terms?",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/servicenow/comments/1xjwswr/how_much_does_1_ai_assist_cost_in_real_dollar/",
    "entity_role": "vendor",
    "post_author": "cupid1004",
    "upvote_ratio": 1,
    "mention_count": 16,
    "mention_surge": true,
    "subreddit_url": "https://www.reddit.com/r/servicenow/",
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    "total_comments": 21,
    "post_author_url": "https://www.reddit.com/user/cupid1004/",
    "signal_category": "feedback",
    "comments_included": 6,
    "products_mentioned": [
      "AI Assist",
      "Pro Plus"
    ]
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