An e-commerce seller, moving away from Amazon due to high costs, has adopted Shein's marketplace, citing its lower fee structure of 15-18%.

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    "summary": "An e-commerce seller, moving away from Amazon due to high costs, has adopted Shein's marketplace, citing its lower fee structure of 15-18%.",
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    "comments": [
      {
        "url": "https://www.reddit.com/r/FulfillmentByAmazon/comments/1wl9jv1/comment/payc487/",
        "depth": 0,
        "score": 12,
        "author": "brique879",
        "excerpt": "Mines like 50% it’s insane",
        "posted_at": "2026-09-20T13:08:52.000Z",
        "author_url": "https://www.reddit.com/user/brique879/"
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      {
        "url": "https://www.reddit.com/r/FulfillmentByAmazon/comments/1wl9jv1/comment/paz7n9r/",
        "depth": 0,
        "score": 9,
        "author": "bboy1977",
        "excerpt": "What worked for me is moving half my skus to Walmart and Shein. Fees are in the 15-18% range for now and Walmart WFS is way easier for my staff to prep for.",
        "posted_at": "2026-09-20T15:37:58.000Z",
        "author_url": "https://www.reddit.com/user/bboy1977/"
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      {
        "url": "https://www.reddit.com/r/FulfillmentByAmazon/comments/1wl9jv1/comment/pay0f63/",
        "depth": 0,
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        "author": "Cocoasprinkles",
        "excerpt": "Mine are closer to 50%",
        "posted_at": "2026-09-20T12:00:48.000Z",
        "author_url": "https://www.reddit.com/user/Cocoasprinkles/"
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      {
        "url": "https://www.reddit.com/r/FulfillmentByAmazon/comments/1wl9jv1/comment/payqv9g/",
        "depth": 0,
        "score": 6,
        "author": "youonlyliveYOLO",
        "excerpt": "I wish it was only 40%",
        "posted_at": "2026-09-20T14:22:17.000Z",
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        "author": "Henrik-Powers",
        "excerpt": "Yea it’s crazy, costs up everywhere. I have my numbers going back to 2016, and back then Amazon was 22%",
        "posted_at": "2026-09-20T14:19:03.000Z",
        "author_url": "https://www.reddit.com/user/Henrik-Powers/"
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        "author": "Easterncoaster",
        "excerpt": "Yeah this is the year that I finally did the hard thing and started pulling back from Amazon. I'm a multi-channel seller and for years, Amazon was my highest revenue, highest profit, but worst margin channel. Lately, the margin has been getting worse and worse to the point that even though it's still my highest revenue, the profit is no longer my highest profit.\n\n I'm slowly killing off ASINs and",
        "posted_at": "2026-09-20T16:04:34.000Z",
        "author_url": "https://www.reddit.com/user/Easterncoaster/"
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        "author": "Gullible_Regret2976",
        "excerpt": "Now i'm not saying Amazon isnt a joke.. it's the worst platform going. but...\n\n some of y'all clearly were never in the product retail space. I was born into selling into retail 20+ years ago. the wisdom of that time was your product manufacturing cost should be no higher than 25% of your MSRP. That would leave about 7-8% for distributors, 30-40% for retailers, 20% for marketing, returns, etc and",
        "posted_at": "2026-09-21T01:28:59.000Z",
        "author_url": "https://www.reddit.com/user/Gullible_Regret2976/"
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        "author": "InternationalHat3278",
        "excerpt": "You have a done a pretty solid analysis already. We keep digging into our reports but it really difficult to keep tracking of everything. Moreover the interface of Amazon makes it really hard to get all these reports because everything is at very different places and then you have to sync all of them together so that they can really make sense. And now we are working on the software that can autom",
        "posted_at": "2026-09-20T06:51:22.000Z",
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      "[comment u/bboy1977] What worked for me is moving half my skus to Walmart and Shein. Fees are in the 15-18% range for now..."
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    "post_text": "I pulled my last quarter apart properly this time, every line and not just the fee section in Seller Central. Referral, fulfillment, storage, the surcharges, the conditional fees, plus ad spend, plus what I pay to get the goods to the warehouse door. All of it came out at 38 percent of gross revenue on a product I would have called my best margin SKU two years ago. Before ads and inbound freight it is closer to 26 percent, which is the number I had been carrying around in my head the whole time.\n\nWhat makes it hard to act on is that no single line is dramatic. Each fee moved a little, the cost per click moved a little, freight moved a lot. None of it shows up as a crisis in any one report I look at weekly, so nothing ever triggered a decision, and the total quietly turned into a different business than the one I priced.\n\nI keep seeing 2026 breakdowns putting Amazon related expenses at 35 to 45 percent of revenue, and I assumed I was at the bottom of that band. I am not.\n\nAnyone else run their all in number lately? What percent are you at, and did anything besides raising your price actually move it back down? Anyone else seeing this?",
    "sentiment": "positive",
    "subreddit": "FulfillmentByAmazon",
    "post_title": "Anyone else's all in Amazon cost now eating close to 40 percent of revenue before you pay yourself?",
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