Skip to main content
Autobound logo
Sherwin-WilliamsTraffic decline

sherwin-williams.com traffic declined 7% to 5M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
4,638,047
Month over month
-6.6%
3-month change
+13.4%
Global rank
8,461
Top country
US (88%)
Trend
Fluctuating

More from Sherwin-Williams

Company page →

Latest signals at other companies

The full record

From the Signal API record

Numbers

Change, 3 months
+13.4%
Change, month over month
-6.6%
Digital health score
73

Details

Measured month
Feb 2026
Category
home_and_garden/home_improvement_and_maintenance
Mail visits
13,692
Traffic band
Established
Direct visits
5,586,197
Search visits
7,256,580
Snapshot date
Feb 1, 2026
Social visits
123,225
Brand strength
Strong
Referral visits
561,358
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 41% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 73: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 82/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~123,225 visits).
Engagement quality score
80
Geo concentration detail
Highly concentrated traffic: US (88%), CA (4%), GB (0%).
Referral strength detail
Weak referral strength at 4% of traffic (~561,358 visits).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

Use this data

Get every website traffic signal for Sherwin-Williams and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Sherwin-Williams this week?”

    MCP setup guide

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

    Signal API

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/173c2307-cc6c-413b-88d7-86de811ad2e7 returns this record as JSON. POST /v1/companies/enrich returns every signal for sherwin-williams.com.

{
  "signal_id": "173c2307-cc6c-413b-88d7-86de811ad2e7",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T11:12:55.176+00:00",
  "company": {
    "name": "Sherwin-Williams",
    "domain": "sherwin-williams.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "sherwin-williams.com traffic declined 7% to 5M monthly visits.",
    "traffic": {
      "2025-12-01": 4089206,
      "2026-01-01": 4964407,
      "2026-02-01": 4638047
    },
    "category": "home_and_garden/home_improvement_and_maintenance",
    "relevance": 18.4,
    "engagement": {
      "bounce_rate": 0.428,
      "pages_per_visit": 5.897,
      "avg_visit_duration_seconds": 233
    },
    "global_rank": 8461,
    "mail_visits": 13692,
    "traffic_band": "established",
    "direct_visits": 5586197,
    "search_visits": 7256580,
    "snapshot_date": "2026-02-01",
    "social_visits": 123225,
    "top_countries": {
      "BR": 0.004,
      "CA": 0.044,
      "GB": 0.004,
      "IN": 0.004,
      "US": 0.876
    },
    "brand_strength": "strong",
    "change_3mo_pct": 13.4,
    "change_mom_pct": -6.6,
    "referral_visits": 561358,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.011,
      "direct": 0.408,
      "search": 0.53,
      "social": 0.009,
      "referral": 0.041
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 41% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 73: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 82/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~123,225 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (88%), CA (4%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~561,358 visits).",
    "search_dependency_detail": "High search dependency at 53% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 43% bounce rate, 5.9 pages per visit, and 233-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.