How To Make Agentic Commerce Work Everywhere

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  "detected_at": "2026-08-07T14:15:00+00:00",
  "company": {
    "name": "Shopify",
    "domain": "shopify.com"
  },
  "data": {
    "url": "https://www.forbes.com/councils/forbestechcouncil/2026/08/07/how-to-make-agentic-commerce-work-everywhere/",
    "title": "How To Make Agentic Commerce Work Everywhere",
    "author": "Deann Evans, Forbes Councils Member",
    "excerpt": "By Deann Evans , Forbes Councils Member. Deann Evans is Managing Director, EMEA at Shopify , a leading tech company that provides the essential internet infrastructure for commerce. ​The linear purchase journey is no more. ​Traditionally, shoppers might discover a product on social media, go to the site and follow the purchase through to checkout or go and pick it up in-store. It was lots of linear channels, all of which involved a real customer trying to buy a product. Now they simply need to ask in an AI conversation, and an agent can handle the entire process. It means brands cannot assume there’s a human in the loop anymore. ​This new way to buy is being driven by agentic commerce, where AI agents discover and even buy on the shopper’s behalf. It’s revolutionizing every facet of the shopping experience, and it has the potential to create up to $5 trillion in global revenue by 2030 , according to McKinsey. However, while product discovery is already working, now is the time to lay the foundations for AI-based transactions to go mainstream.​ For AI agents to recommend products to customers is relatively simple; it crawls pages to find answers based on the prompt. But ensuring the data and infrastructure surrounding the product are accurate enough to drive a transaction is much more difficult. Product data, up-to-date pricing, inventory levels, discounts and even loyalty...",
    "product": "Universal Commerce Protocol (UCP)",
    "summary": "Shopify and Google have developed the Universal Commerce Protocol (UCP), a common framework for AI agents to discover, communicate with, and transact with merchants.",
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    "image_url": "https://imageio.forbes.com/specials-images/imageserve/684b4691ba9ac998b49bca7b/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds",
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    "article_sentence": "The Universal Commerce Protocol (UCP), developed by Shopify and Google, is an early example of that effort, providing a common framework for AI agents to discover, communicate with and transact with merchants across categories.​​",
    "related_company_name": "Google",
    "related_company_domain": "google.com"
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curl https://signals.autobound.ai/v1/signals/63761c42-19a1-5d9a-8ba2-2d7cabe8531b \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"shopify.com","limit":20}'