72% of Americans would slow financial progress to enjoy life now, SoFi survey finds

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  "signal_type": "news",
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  "detected_at": "2026-09-23T13:19:37+00:00",
  "company": {
    "name": "SoFi",
    "domain": "sofi.com"
  },
  "data": {
    "url": "https://www.cnbc.com/2026/09/23/lifemaxxing-financial-goals-spending-saving.html",
    "title": "72% of Americans would slow financial progress to enjoy life now, SoFi survey finds",
    "excerpt": "\" Maxxing \" is very in right now. Americans, especially the Gen Z cohort, have hopped onto a number of viral trends that promote optimizing virtually any given area of your life like \" PTO-maxxing \" when you try to get the most of your vacation time or \" fibermaxxing \" when you want more regularity in your diet. Naturally, the idea of \" moneymaxxing ,\" or optimizing your financial strategy to make, save or invest more money has also cropped up in TikTok videos and news articles. While some folks are laser-focused on optimizing their money situation, 72% of Americans are willing to make slower progress on their financial goals in order to show up for their families, take vacations and prioritize meaningful memories, finds a new survey of more than 4,000 U.S. adults from digital financial services company SoFi. The survey was fielded in July and has a margin of error of plus or minus 1.53 percentage points. Broadly, Americans are chasing various financial goals like trying to buy a home, save for retirement or support their families. But they're also just trying to enjoy their lives, even if it means taking longer to reach those goals - they're lifemaxxing, if you will. \"You can have anything you want. You just can't have everything you want,\" says Brian Walsh, certified financial planner and head of advice and planning at SoFi. \"That's really what this idea boils down to...",
    "product": "survey of U.S. adults on financial goals",
    "summary": "Digital financial services company SoFi released a new survey of more than 4,000 U.S. adults, finding that 72% of Americans are willing to make slower progress on their financial goals to enjoy life now.",
    "location": "United States",
    "planning": false,
    "image_url": "https://image.cnbcfm.com/api/v1/image/108366409-1790102618531-gettyimages-1968426062-_dsf2352.jpeg?v=1790102630&w=1920&h=1080",
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    "published_at": "2026-09-23T13:19:37Z",
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        "country": "United States",
        "continent": "Americas",
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    "article_sentence": "While some folks are laser-focused on optimizing their money situation, 72% of Americans are willing to make slower progress on their financial goals in order to show up for their families, take vacations and prioritize meaningful memories, finds a new survey of more than 4,000 U.S. adults from digital financial services company SoFi."
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