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SonosLaunch

Sonos Unveils Smarter Beam Ultra Soundbar And Ace Ultra Headphones

What happened

Sonos has launched its Beam Ultra soundbar in Australia, priced at $1,099.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sonos has unveiled its Beam Ultra soundbar and Ace Ultra headphones in Australia, alongside the Sonos 27 operating system designed to make its products more intelligent and closely connected. The $1,099 Beam Ultra retains the compact Beam format but adds nine custom drivers, including two dedicated upward-firing drivers, to deliver true 7.1.2-channel Dolby Atmos. It also features warmer bass, a redesigned centre channel for clearer dialogue, four levels of AI Speech Enhancement and Night Sound for reducing disruptive volume peaks during late-night viewing. Beam Ultra supports Wi-Fi, Bluetooth and HDMI eARC, while Trueplay adjusts its output to the room. It can be paired with a Sonos Sub and rear surrounds, including compatible portable speakers such as the Move 2 and Sonos Play. Early demonstrations reportedly delivered clear dialogue, strong bass without a separate subwoofer and convincing spatial separation, although performance will depend heavily on room acoustics. The $699 Ace Ultra headphones introduce a Sonos-designed 40mm driver, Adaptive ANC powered by 10 microphones and up to 35 hours of battery life with noise cancellation enabled. A three-minute charge provides three hours of playback. They are also the first headphones based on Headphone Engine 2, which enables a direct link with the Sonos ecosystem. Users can press a button to transfer audio from a nearby Sonos...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Amount named
$1.1K
Product
Beam Ultra
Takes effect
Sep 29, 2026
Location
Australia

The full record

From the Signal API record

Numbers

Amount named in the story
$1.1K

Topics and mentions

Product tags

  • audio

Extraction

Confidence
95%
Detected
Sep 3, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/24ff119b-3afd-2c36-1da8-01a46ff51fcb returns this record as JSON. POST /v1/companies/enrich returns every signal for sonos.com.

{
  "signal_id": "24ff119b-3afd-2c36-1da8-01a46ff51fcb",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-03T04:48:32+00:00",
  "company": {
    "name": "Sonos",
    "domain": "sonos.com"
  },
  "data": {
    "url": "https://www.channelnews.com.au/sonos-unveils-smarter-beam-ultra-soundbar-and-ace-ultra-headphones/",
    "title": "Sonos Unveils Smarter Beam Ultra Soundbar And Ace Ultra Headphones - ChannelNews.com.au",
    "excerpt": "Sonos has unveiled its Beam Ultra soundbar and Ace Ultra headphones in Australia, alongside the Sonos 27 operating system designed to make its products more intelligent and closely connected. The $1,099 Beam Ultra retains the compact Beam format but adds nine custom drivers, including two dedicated upward-firing drivers, to deliver true 7.1.2-channel Dolby Atmos. It also features warmer bass, a redesigned centre channel for clearer dialogue, four levels of AI Speech Enhancement and Night Sound for reducing disruptive volume peaks during late-night viewing. Beam Ultra supports Wi-Fi, Bluetooth and HDMI eARC, while Trueplay adjusts its output to the room. It can be paired with a Sonos Sub and rear surrounds, including compatible portable speakers such as the Move 2 and Sonos Play. Early demonstrations reportedly delivered clear dialogue, strong bass without a separate subwoofer and convincing spatial separation, although performance will depend heavily on room acoustics. The $699 Ace Ultra headphones introduce a Sonos-designed 40mm driver, Adaptive ANC powered by 10 microphones and up to 35 hours of battery life with noise cancellation enabled. A three-minute charge provides three hours of playback. They are also the first headphones based on Headphone Engine 2, which enables a direct link with the Sonos ecosystem. Users can press a button to transfer audio from a nearby Sonos...",
    "product": "Beam Ultra",
    "summary": "Sonos has launched its Beam Ultra soundbar in Australia, priced at $1,099.",
    "location": "Australia",
    "planning": false,
    "confidence": 0.95,
    "product_data": {
      "name": "Beam Ultra",
      "full_text": "Beam Ultra soundbar",
      "fuzzy_match": false
    },
    "product_tags": [
      "audio"
    ],
    "published_at": "2026-09-03T04:48:32Z",
    "location_data": [
      {
        "region": "Australia and New Zealand",
        "country": "Australia",
        "continent": "Oceania",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-29",
    "article_sentence": "Sonos has unveiled its Beam Ultra soundbar and Ace Ultra headphones in Australia, alongside the Sonos 27 operating system designed to make its products more intelligent and closely connected.",
    "amount_normalized": 1099
  }
}

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